Ad Sales Planner

hace 7 días

Bogota, Colombia Sony Pictures Entertainment, Inc. A tiempo completo

**General Summary**:**
The Ad Sales Planner will be working closely with the Ad Sales Account Executives to prepare proposals, research, prepare media plans and presentations to support the **sales process**. The Ad Sales Planner will also be responsible for assisting with Yield Management Group, Traffic Operations and Marketing. This position will report directly to the Ad Sales Director.**:**

**Responsibilities**:**60% Support for Account Executive**:

- **
Prepare research-based presentations for entire sales team to use in client and agency meetings.**:

- **
Prepares and revises sales proposals**:

- **
Organize research and competitive information for Account Executive**:

- **
Prepares presentation materials using Power Point and Excel**:

- **
Assists in presenting information to clients and prospects new leads**:

- **
Works with AE to develop media planning strategy for advertisers and/or prospects of SPT or any other Network represented by Sony Advertising Sales Group.**:

- **
Responsible for updating the Priority Yield Management.**:

- **
Prepare all post-campaign analysis**:
**20% New Business Development and Direct Sales**:

- **
Works closely with AE to research and develop prospective new advertisers for SPT or any other Network represented by Sony Advertising Sales Group.**:

- **
Research and develop list of relevant prospects.**:

- **
Monitor competitive landscape to keep up-to-date of current campaigns and potential opportunities.**:
**10% Work with Yield Management department of SPT or any other Network represented by Sony Advertising Sales Group.**:

- **
Maintain the priority database of clients updated.**:

- **
Discussing pricing to meet both advertisers' goals and adherence to Networks rate card.**:

- **
Familiarity with Networks supported ad specifications and pricing guidelines**:
**10% Promotion of Networks products and sponsorships**:

- **
Become familiar with ad sales sponsorship opportunities as they are released.**:

- **
Adjust presentations to promote Networks sponsorship opportunities locally.**:

- **
Develop sponsorship pricings per client.**:
**Knowledge / Skills / Abilities**:

- **
Ability to quickly and effectively build excel-based media plans in various formats.**:

- **
Good understanding of technologies and technical aspects used in advertising and reporting.**:

- **
Excellent Excel and PowerPoint skills, including complex formulas, pivot tables, screen grabs, cropping, etc.**:

- **
Familiarity of research tools used by media planners and buyers (IBOPE, TGI, TechEdge) is a plus.**:

- **
Ability to manage multiple requests and deadlines concurrently and stay flexible and professional under pressure.**:

- **
Clear understanding of time-sensitivity around due dates of proposals.**:

- **
Great attention to detail is a must.**:

- **
Must be outgoing, organized, solution-oriented, a **team player** and a strategic thinker.**:

- **
English proficient.**:
**Experience**:

- **
3-5 years of experience in sales support, with a preference for experience in planning.**:
**Education**:

- **A bachelor’s degree in marketing, communications, digital media, accounting, or other business-related field is required.**:
LI-NT1

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