Courier Marketing Sr Analyst

Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

LI-Hybrid Team Overview:
The Courier Marketing LATAM team drives regional growth by building the strategic marketing frameworks, tools, and processes that empower our Strategy and Operations teams. In this role, you will be at the heart of this engine, accelerating courier growth and executing high-impact, data-driven campaigns across the region. We are a dynamic, high-energy team that balances a results-first mentality with a fun, collaborative culture. If you are a problem-solver who thrives on collaborating with top-tier talent to shape the future of food delivery, this is the perfect environment for you.

Role Responsibilities:

- **Driving Growth**: Supporting local teams across LATAM to scale online delivery sales, creating opportunities for users, restaurants, and couriers.
- **Campaign Lifecycle Management**:Leading marketing initiatives from end-to-end—from conducting research and briefing creative/media partners to executing multi-channel plans (Social Media, In-App, CRM, and Offline).
- **Strategic Optimization**: Using internal data to transform complex variables into long-term strategic decisions and effective campaigns that hit business OKRs.
- **Courier Engagement**:Designing specialized platforms and events for courier networking and community building.
- **Cross-functional Collaboration**: Partnering with Operations, PR, and Design teams to ensure seamless campaign coordination and messaging consistency.
- **Market Intelligence**:Staying ahead of industry trends and competitor moves to implement best practices and innovative growth tactics.
- **Future-Proofing**: Contributing to high-impact special projects that will redefine the future of food delivery for DiDi.

Role Qualifications:

- **Experience**: 2-4 years in B2C Marketing roles (experience with commercial teams or B2B is a significant plus).
- **Marketing Expertise**:A proven track record in growth and retention campaigns, with the ability to translate complex value propositions into compelling messaging.
- **Analytical Rigor**:A data-driven mindset capable of evaluating campaign performance and business evolution to guide decision-making.
- **Creative & Visual Thinking**: The ability to conceptualize attractive experiences and generate innovative solutions to market challenges.
- **Communication Skills**:Advanced English and Spanish proficiency, with excellent oral and written communication skills for multicultural environments.
- **Consumer Centricity**: A natural ability to prioritize consumer insights and market trends to solve problems.
- **Operational Resilience**: Exceptional time management skills to handle multiple projects under pressure in a fast-paced, autonomous environment.
- **Collaborative Spirit**: A proactive, energetic, and optimistic approach to teamwork and stakeholder management.

EEO Statement:

- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

**We are committed to building i