Marketing Automation Specialist

**Marketing Automation Strategy**:

- Develop and implement comprehensive marketing automation strategies to streamline processes, improve efficiency, and maximize ROI across all marketing initiatives.

**Campaign Management**:
**Platform Management**:

- Manage and optimize marketing automation platforms, including Salesforce, Zoho, HubSpot, and other relevant tools, to drive efficiency and effectiveness in campaign delivery.

**Data Analysis**:

- Analyze campaign performance metrics, customer data, and user behavior to identify insights, trends, and opportunities for optimization and personalization.

**Lead Generation and Nurturing**:

- Implement lead generation and nurturing programs to drive qualified leads through the sales funnel, optimize conversion rates, and enhance customer retention.

**Content Development**:

- Collaborate with the content team to develop compelling content assets tailored to different segments of the target audience and stages of the customer journey.

**A/B Testing and Optimization**:
**Integration and Automation**:

- Integrate marketing automation systems with CRM platforms, website analytics tools, and other marketing technologies to ensure seamless data flow, lead management, and attribution.

**Compliance and Best Practices**:
**Cross-Functional Collaboration**:

- Collaborate closely with cross-functional teams, including marketing, sales, IT, and customer service, to align marketing automation initiatives with business objectives and priorities.

**Requirements**:

- Bachelor’s degree in Marketing, Business Administration, or related field.
- Proficiency in marketing automation platforms such as Salesforce Marketing Cloud, Zoho Campaigns, HubSpot, or similar tools.
- Strong analytical skills with the ability to interpret data, generate actionable insights, and drive data-driven decision-making.
- Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively in a cross-functional team environment.
- Detail-oriented with a focus on delivering high-quality results, meeting deadlines, and exceeding performance targets.
- Relevant certifications in marketing automation platforms, CRM systems, or related areas are desirable.

**Why Join Us**:
Tamara Leisure Experiences offers a dynamic and inclusive work environment where creativity, innovation, and professional growth are encouraged and supported. As a Marketing Automation Specialist, you will have the opportunity to make a meaningful impact on our marketing efforts and contribute to the success of our renowned hospitality brand. If you are passionate about marketing automation, CRM integration, and delivering exceptional customer experiences, we invite you to join our team and be part of our journey to redefine luxury hospitality.