Safety Olac Field Marketing Manager

**Safety OLAC Field Marketing Manager** **-** **(**30007461**)**

**Description**

GENERAL SUMMARY OF POSITION

This position is responsible for the marketing execution in OLAC Region:

- Marketing execution strategy & planning development for OLAC (Mainly Colombia, Perú, Ecuador, Chile, Argentina, Guatemala, El Salvador, Honduras).
- Category, product, channel and end user execution initiatives to win with distributors and end users considering marketing programs and campaign activations, creative development and budget management.
- Lead KBU OLAC Safety Field Marketing team.
- Liaises with sales leaders and sales team to align region execution to target strategic channels and accounts.

RESPONSIBILITIES & SPECIFIC ACCOUNTABILITIES

Distributor engagement & category execution
- Works with Safety Brand Manager and Safety Sales Manager to build value proposition for distributors and responsible for deploying this directly and through sales to strategic distributors.
- Built and lead distributors executional plan based on incentives, training & tools (online/offline), DSRs engagement & marketing tools to support multiplier effect growth for the safety category.
- Ensures management and maintenance of KleenGuard portfolio presence in Distributors Catalogues for strategic channels working with sales support.
- Execute Category and product initiatives, such as New Product Launches with required tools and samples in place, product migration and renovations, product content and product communication.
- Partner with brand manager and technical support leader to execute distributors training plan.
- Work with OLAC sales team to allow execution and adoption.

End User Activation
- Responsible for acquisition, penetration and retention executional plans for end user, including identification and sizing of target accounts.
- Manage and execute in-market marketing plan and activities that support pipeline acceleration and new customer acquisition (e.g. trade shows, webinars, PR).
- Execute category/product initiatives, such as new product launches, migration and renovations.
- Define, in partnership with the Safety brand Manager, category commercial programs and campaign’s objective, execution strategy and plan through offline and online channels to ensure ROI.
- Responsible of Loyalty Plan development and execution.

Market Insights
- Develop a deep understanding of customers, products and the buyer’s journey.
- Capture portfolio issues or opportunities from the market and feed it to safety brand manager.
- Feedback loop to Safety Brand Manager: capture channel and customer acceptance.
- Support data capture from customers (price, product demands, trends, competitors) in order to generate compelling insights for the category.
- Utilize customer & distributors insights for local marketing execution plan.
- Connect with sales force to capture data as well as influence to work accordantly to customer insights.

Performance Tracking
- Set and measure KPIs for all in market execution activities.
- Measure acquisition, penetration, loyalty and distributor multiplier effects to check and adjust plans.
- Marketing Budget setting and management.
- Work closely with EMAP field marketing manager to share learnings and plans, maximizing synergies.
- Work closely with TSA KC Team to ensure flawless execution.

Health and Safety
- Maintain a safe work environment by reporting accidents, near misses and unsafe conditions to the Site Leader and HR.

KEY POSITION REQUIREMENTS

**Education**:

- Professional Bachelor’s degree (Business administration, Marketing, Engineer)

Required:

- 8+ years of B2B marketing.
- Fluent Spanish and English speaker.
- Open to travel to execute in different countries.

Job Experience:

- Experience in a B2B Trade marketing role or similar environment.
- Experience in a Regional role, working with different countries and cultures.
- Experience leading multicultural teams.
- Ability to effectively communicate views and facilitate communication with multiple stakeholders
- Project Management skills, including ability to create and lead stakeholders through a project, and manage complexity and interdependencies to deliver on time, with the desired result.
- Understanding of financial and market data, and ability to interpret and gain insights from data and dashboarding analysis, as well as use data storytelling to influence decision making.
- Experience marketing of complex and/or regulated categories (PPE or other).

Knowledge and Skills
- Bilingual; strong verbal and written Spanish and English.
- Leadership skills
- Ability to manage multiple projects and responsibilities.
- Excellent interpersonal and communication skills.
- Strong Customer service orientation.

Desirable Job Competencies
- Self-driven and Results oriented.
- Strong Problem-solving skills.
- Stakeholders’ management (Positive Influence communication).
- Responsible and Proactive.
- Organized.
- Flexible and open to change.
- Tea