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Digital Lead Wacam

hace 3 semanas

Bogotá, Colombia Mondelēz International A tiempo completo

**Are You Ready to Make It Happen at Mondelēz International?**

**Join our Mission to Lead the Future of Snacking. Make It With Pride**

You manage the media agenda in a particular geography.

**How you will contribute**

You will help execute the media strategy in your assigned area, business unit, country, or category. In partnership with the marketing team, you will implement a media plan and assess the effectiveness of that plan with a focus on return on investment. You will also build relationship with agencies. As a particularly advanced digital marketer, you will help drive our understanding and use of digital platforms in our marketing plans and be a source of learning and development for the wider marketing function.

**What you will bring**

A desire to drive your future and accelerate your career and the following experience and knowledge:

- Media, including media buying and analytics, experience ideally gained across the agency and industry
- Digital media ideally with exposure to eCommerce best practice
- Working with and influencing external partners, matrixed local, regional and global stakeholders
- Having a test-and-learn mentality, taking learning and scaling them broadly.
- Having a bias to action
- Process management: Well-executed brand initiatives and effective collaboration with the other critical functions in the organization is a must
- Communicating effectively, verbally and in writing

**More about this role**

**What you need to know about this position**:
As the WACAM Digital Lead, you will architect the future of consumer engagement by building profit driven digital experiences that transform data into cultural currency and passive audiences into invested brand advocates.

Your role exists to pioneer a deep engagement with consumers through advance personalization, AI power efficiency and effectiveness trough creative excellence and smart media buy, monetizing consumer data and reimagining social strategies into scalable platforms that elevate the cultural relevance of our brands on every WACAM market. You don’t adapt to what’s next you engineer it through ethically AI tools, strong partnerships inside and outside Mondelez, working locally and globally.

In Marketing & Media, you’ll be the one who first capture our consumers’ imagination, giving them a tantalizing taste of our brands. You’ll work to help our brands stay culturally relevant to consumers by developing and activating digital experiences that capture their imagination, passion and loyalty.

**What extra ingredients you will bring**:
**T**h**e WACAM Digital Lead** will provide thought leadership and expertise on how media fits within a connected marketing world and collaborate with brand, technology, creative and data & analytics teams to bring our marketing plans and purpose to life.

**Main Responsibilities**

**_ Omni Channel Strategy_**
- _ Orchestrate digital media ecosystems that convert awareness & engagement into ROI, leveraging powerful strategies that stand out in the category and elevate our brands into the heart and minds of our consumers. _
- _Strengthen the partnership between key media stakeholders, agencies, platforms and teams inside Mondelez to bring the best results. _
- _Drive creative excellence oriented to elevate ROI results._
- _ Lead influencers and content creators reinforcing to Mondelez policy and governance._

**_ Social Community Development, Website & Content Experiences _**
- Deploy the global digital agenda through the establishment of local market principles and vision for how our Brands react, engage and show up across owned Social Media platforms
- Provide thought leadership on a market level, leveraging knowledge of trends and culture to become the go-to resource for consumer conversations, marketing innovation and share learning & best practices across regions
- Lead and direct agency social teams to activate social media vision through development and execution of comprehensive platform and content strategies across multiple MDLZ Brands
- Filter agency and marketing partner concepts to ensure meaningful connection to target audiences and Brand purpose
- Evangelize effective content workstreams and identify efficient sources to produce high-volume, low-cost content leveraging global ecosystem
- Guide recommendations for infiltrating new and emerging platforms and charter first-time, innovative tactics to create best-in-class digital experiences
- Leverage and manage social listening tools to derive insights, trends and collaborate with internal stakeholders to address opportunities and risks
- Build brand identity and support the design of engaging consumer experiences across MDLZ owned websites and promotional platforms
- Identify, evaluate and create synergies among Brand owned & Ecomm sites, focusing on front end content experiences that sync with brand vis id, campaigns and optimal user experience
- Develop pathing strategies ensuring digital campaigns result in best-in-cla