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Paid Social Strategist
hace 4 horas
**Who We Are**:
We are a tech-enabled growth firm-at the intersection of marketing, consulting & data intelligence-igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world-with a scalable brand, culture and services.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A--putting marketers in a strategic seat at the table--and providing value in unparalleled ways.
Managing billions in media, our dynamic team--of consultative marketers, creatives, analysts and technologists--challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
**Proficiency in spoken and written English at an advanced level is required for this role.
**This is a contract position with the intent to hire as a full-time employee in 30-90 days after start date.
**About the role**:
The Paid Social Strategist is responsible for the performance, strategy, growth and execution from A-Z of paid social advertising accounts. He or She will lead and execute upon a paid social strategy that helps reach a business' overarching goals across Meta, LinkedIn, Pinterest, SnapChat as they pertain to each client. Through the responsibilities outlined below, the Paid Social Strategist plays an integral role in the of the paid advertising offering and retention of its business.
**Most Important Things (MIT’s)**:
- Account Growth & Retention (Results & Sentiment)
- Development of paid strategies for partners and department
**Responsibilities**:
- Effectively own strategic communication internally and externally for clients and client teams
- Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable
- Full ownership and execution of performance marketing via paid social native platforms
- Facebook Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, others as applicable
- Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable
- Lead execution of optimizations with regards to performance improvements relative to goals
- Excellent marketing and business strategy acumen
- Complete understanding of the marketing funnel and how to execute via paid social
- Full understanding of the eCommerce model and basic lead gen strategies
- Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
- Ownership of performance reporting and strategy communication
- Execute performance reporting A-Z with excellent presentation creation capabilities
- Autonomously presents performance reports and recaps, facilitating strategic conversations with clients (verbally and written)
- Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
- Operating as an effective member of the team for both department and account teams
- Contributing to a constructive and effective work environment in line with PD core values
- Actively participate in the growth and development of junior talent where applicable
**Primary KPI’s**:
- Managing a full workload indicated by one or more of the following:
- $26k MRR or
- 6 owned clients
- Below 10% client churn rate
**Secondary KPI’s**:
- Hitting or surpassing client performance goals on 100% of designated accounts
- Planned strategy and established goals on 100% of managed clients
**Requirements**:
- 3-5 years of experience in paid digital advertising (paid social advertising background preferred)
- Proficiency in Facebook Ads Manager & other emerging social platforms (TikTok, Twitter, Pinterest, etc.)
- Strong attention to detail and time management skills
- Self-starter who thrives in a fast-paced environment
- Proactive, organized, and able to work autonomously
- Understanding of the online advertising industry and social media
- Client Communication & Public Speaking skills
- Experience working with Excel/Google sheets for reporting metrics, including constructing pivot tables
- Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation,
