Marketing Coordinator

Marketing Coordinator Location: Bacardi Bogota, D.C., Capital District, Colombia Join to apply for the Marketing Coordinator role at Bacardi. (Please note this is a Direct Search led by Bacardi; applications from agencies or unsolicited CVs will not be accepted.) Your opportunity: you are an important face of Bacardi towards consumers and how they interact with our brands. You will help contribute to our Best 10 strategy, ensuring that our consumers are a priority in all decision making and planning around brand plans and deployments. Fearlessly execute all brand in Colombia. Collaborate and coordinate directly with Managers in CARICAM to drive implementation of best practices. About You Your will be involved in decision making with an important impact to the business and our brands’ development. Ability to develop strategic relationships with key stakeholders, both internal and external. Responsibilities Develop and improve upon existing marketing strategies. Consult market research to assess current trends and brand awareness. Network with vendors, partner organizations, and other professionals. Develop new marketing initiatives including digital/social media plans, events, or crossover collaborations to strengthen engagement with target audience. Oversee all marketing activities, take metrics, and write performance reports. Monitor market trends, analyze consumer market activities to identify opportunities. Liaise with internal and external teams to ensure that tasks are completed and programmes are delivered on time. Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share). Develop and manage the marketing plan for your area based on delivery of the Integrated Activity Plan (IAP). Analyze territory / channel / account performance on a quarterly basis, working with Distributors to ensure delivery of forecast and budget (volume / value / execution) in line with objectives. Budget management and efficiency. Connect resources and capabilities (e.g., Revenue Growth Management (RGM), Point of Sale (POS), research, selling support materials) to support local business objectives. Qualifications University degree in Marketing, Business Administration or Industrial Engineering. 1‑2 years of experience working in Marketing or a related field. Experience and strong focus on both consumers and brand development. Experience in TTL campaign implementations. Previous experience in Fast Moving Consumer Goods. Experience managing Premium Products and experience on E‑Commerce is a plus but not required. Demonstrable track record of performance and delivery of results. Strong communication skills. Budgeting experience. Computer proficiency (Word, Excel, PowerPoint). Interpret market data analysis tools (e.g., Nielsen, IWSR and similar). Fluency in English and Spanish required. Personal Qualities Passionate about our great brands, great drinks, and the industry, with a desire to inspire people and share that passion. Storytelling: Understanding how to take an existing story or script, make it personal and share it in a way that is relevant and engaging to your audience, tailoring it as necessary according to their needs. Belonging: Strong capacity to create a culture of belonging, where people feel appreciated for who they are, what they do, and who they can become. Self‑Awareness: High levels of self‑awareness, reflective, and understanding own strengths and weaknesses and their impact on others. People Agility: Ability to understand and relate to people and navigate tough situations to harness and multiply collective performance. Results Agility: Demonstrate consistent delivery of results in first‑time situations by inspiring teams, exhibiting confidence in self and others. Mental Agility: Think critically to penetrate complex problems and expand possibilities by making fresh connections, strategically while being execution focused, bring creativity to challenges. Change Agility: Curiosity, desire to experiment, ability to effectively deal with change heat; growth and learning mindset. Disclaimer Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity. Benefits & Compensation At Bacardi, we are committed to providing our employees with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and more to meet the needs of employees and their families. Competitive Pay Package Competitive Pay Package. Competitive Holiday/Paid Time Off, plus additional days offered (i.e., volunteer day, allowing you to give back to the community). Retirement/Pension Plan. Health & Wellbeing Medical, Critical Illness, and Life Insurance. Calm Meditation App subscription (free). Employee Assistance Programs. Best‑in‑class, family‑friendly, and inclusive leave policies. Additional Benefits: The benefits/perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some may be fully or partially subsidized. U.S. applicants have rights under Federal Employment Laws. Seniority Level Entry level Employment Type Full‑time Job Function Marketing and Sales Industry Beverage Manufacturing Referrals increase your chances of interviewing at Bacardi by 2x. Get notified about new Marketing Coordinator jobs in Bogota, D.C., Capital District, Colombia. #J-18808-Ljbffr