Meta Ads Buyer

hace 1 semana

WorkFromHome, Colombia Abendsoft Ltd. A tiempo completo

We’re looking for a results-driven Facebook Ads Media Buyer to join our performance marketing team. In this role, you’ll be responsible for creating, managing, and optimising high-performing paid social campaigns across Facebook and Instagram. Your goal will be to drive customer acquisition and return on ad spend (ROAS) for our e-commerce brands. You should have a strong grasp of data, ad creative, and audience targeting — and be confident making decisions that directly impact revenue growth. Ideal for someone with strong attention to detail, analytical thinking, and a genuine passion for paid media and e-commerce growth. Skills Required Proven experience managing Facebook/Meta ad campaigns with trackable results - Minimum 3 years Deep understanding of campaign structures, optimisation, and pixel data Strong copywriting and creative direction skills for ad creatives Proficient with Meta Ads Manager, Google Analytics, and Shopify Data-driven mindset with strong Excel/Google Sheets skills Ability to A/B test and iterate rapidly Excellent time management and communication skills Familiarity with TikTok Ads or Google Ads is a bonus Experience working with UK/EU/US e-commerce markets Key Responsibilities Plan, launch, and manage paid media campaigns across platforms (Facebook, Instagram, TikTok) with a focus on driving traffic, conversions, and ROI. Develop media buying strategies to scale profitable ad accounts Analyse performance data and provide insights to improve ROI and CPA Collaborate with creative teams to brief and test new ad creatives Conduct audience research and refine targeting strategies Stay updated on platform changes, algorithm updates, and industry best practices Report regularly on campaign performance and budget pacing Manage daily budgets, scaling and adjusting spend based on performance Ad Copy: Develop compelling ad copy aligned with the brand's goals and audience. KPI Tracking: Define and track key performance indicators across paid media channels to measure success. Task Prioritization: Identify key priorities within multiple projects and ensure to stay focused on high-impact activities that drive the most value. Communication: Maintain clear and consistent communication, presenting performance reports, growth strategies, and ensuring alignment on goals. Growth Initiative Prioritization: Strategically prioritize growth initiatives by evaluating their potential impact, aligning them with our goals, and ensuring resources are allocated to the most critical opportunities. Growth Strategy: Develop and execute tailored growth plans for each of our e-commerce brands, focusing on scaling revenue and optimizing profit margins #J-18808-Ljbffr

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