Senior, Paid

Adoreal is a fast-growing vertical SaaS company that leverages innovation and disruptive technologies to improve consumer experiences, outcomes, and predictability in elective medicine. Our team thrives on challenges, embraces change, and is dedicated to transforming our industry.

We are seeking a highly skilled Senior Paid Media Specialist who thrives in a fast-growing, data-driven environment. The ideal candidate is a strategic implementor who excels in managing and optimizing multiple accounts at scale, driving measurable growth across Google Ads and Meta Ads platforms. They bring advanced analytical capabilities, fluency in performance testing frameworks, and the ability to translate data into smart decision-making. This person collaborates seamlessly with creative and automation teams to ensure alignment and efficiency as we continue to scale our marketing operations.

Responsibilities

Strategic Implementation

• Develop and execute comprehensive paid media strategies across multiple partner practice accounts
• Lead media buying initiatives that drive scalable growth while maintaining efficiency metrics
• Establish testing frameworks and optimization protocols for continuous performance improvement
• Collaborate with cross-functional teams to align paid media with broader marketing objectives
• Standardize workflows to support efficient company growth

Account Management & Execution

• Manage monthly ad budgets across 20+ accounts simultaneously
• Execute campaign setup, launch, monitoring, and optimization across multiple platforms
• Conduct regular account audits and performance reviews
• Implement advanced bidding strategies and budget allocation models
• Scale winning campaigns while maintaining or improving efficiency metrics

Optimization & Analytics

• Own the growth roadmap by leading media planning efforts
• Continuously analyze campaign performance data to identify optimization opportunities
• Implement A/B and multivariate testing across ad creative, audiences, landing pages, and bidding strategies
• Develop custom attribution models and reporting frameworks
• Translate complex data insights into actionable recommendations
• Monitor competitive landscape and industry trends to maintain competitive advantage

Requirements

• 5+ years of hands‑on experience managing and optimizing paid media campaigns across multiple client accounts or business units, with a focus on high‑budget management ($50K+/mo) and full‑funnel strategy
• Strong communication skills in English (written and spoken)
• Advanced proficiency and expert‑level knowledge with Google Ads and Meta Ads (required)
• Advanced technical & analytics tools experience: Google Analytics 4 and Google Tag Manager
• Solid abilities with conversion tracking implementation, UTM parameter management, and multi‑touch attribution modeling
• Data & Reporting: Excel/Google Sheets (advanced formulas, pivot tables, data visualization), Data Studio/Looker Studio, Tableau or Power BI (preferred), SQL basics (preferred)
• Solid experience with marketing technologies: CRM platforms, marketing automation tools, landing page builders, call tracking software, ad management platforms (Optmyzr, Marin, Kenshoo), LinkedIn Ads, TikTok Ads

Benefits

At Adoreal, we believe in supporting our team's well‑being and growth through comprehensive benefits and a collaborative, people‑first culture. As a globally remote company, we prioritize flexibility, inclusivity, and teamwork rooted in the Adoreal principles.

Benefits & Perks

• Healthcare coverage for you and your family
• Paid time off (PTO) and paid holidays
• Performance‑based bonuses and company equity opportunities
• Fully remote work environment with flexible schedules
• Collaborative and thriving team culture guided by Adoreal's core values

Why Adoreal?

• We do what is best for the company, not what is best for individuals of the company—we take pride in our work, but not in pride itself—the success of Adoreal is more important than our egos
• We always share relevant information and admit our mistakes freely and openly (even when it is worrisome or uncomfortable to do so). Candid communication and a solution‑oriented mindset is rewarded
• We innovate by finding the right problems, then solving them. We thrive on change that minimizes complexity and improves situations for our stakeholders
• We incentivize efficient results & people over process and focus only on the work that creates the most value for our stakeholders
• We are quietly confident and openly humble, being tenacious in our quest to p