Global Social Media Manager

Join to apply for the Global Social Media Manager role at Goodway Group . We are only accepting candidates outside of the US. Priority for those who live in Brazil, Colombia, Mexico, and Peru. Goodway Group is one of AdAge’s 2025 BEST PLACES TO WORK. As an independent and remote‑first media and marketing services firm with a 90+ year history, Goodway Group combines the security of a well‑established company with the agility of a start‑up. Our diverse team of digital strategists, media practitioners, technologists and data scientists has won prestigious awards for innovative marketing technology, impactful work and inclusive remote‑first workplaces. Role Summary The Social Media Manager is responsible for tactical execution excellence and is accountable for delivering the tactical plan. They strategically plan, activate, optimize, and manage social media buys aligned with the communication strategy, customer journey, and audience insights. They ensure effective media activation while supporting the client’s business goals and objectives, collaborating closely with clients to develop comprehensive media activation plans, and presenting campaign analysis and insights. What You’ll Do Strategic Media Activation Strategically plan, activate, optimize, and manage paid social media buys across platforms such as Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, etc., aligned with the communication strategy, customer journey, and audience insights. Make activation choices and implementation plans based on the communication strategy and client’s business goals, and effectively communicate the reasoning behind those choices. Utilize client and proprietary data and insights to enhance targeting and adjust investment and activation strategies based on performance. Embrace a test‑and‑learn approach, scaling new buying strategies and exploring expansion opportunities while staying aligned with the communication strategy. Ensure brand safety, fraud prevention, and data quality transparency while strategically guiding consumers along their journey. Client Service Understand client’s business goals and customer journey to develop comprehensive social media activation plans aligned with their goals. Anticipate client needs and offer innovative solutions and recommendations based on data analysis. Present campaign analysis and insights to clients, addressing their concerns and demonstrating the effectiveness of activation planning. Translate media objectives and strategies into social campaign recommendations. Support campaign structure and audit of prospective client social campaigns. Cross‑Functional Collaboration Collaborate with other team members to optimize media across channels and platforms, delivering a cohesive consumer experience and optimizing outcomes. Work closely with Strategy/Planning to manage overall campaign delivery and provide optimization recommendations. Act as a trusted advisor to media planning, strategy, CX, and investment teams, communicating and collaborating effectively. Thought‑Leadership Contribute to discussions, providing input to help shape and refine activation social commitments and standards for effective media activation. Implement activation best practices, adjusting to meet client needs to solve their problems, and develop expertise in social media. Actively participate in professional growth opportunities, skill development, and meaningful contributions within your area of expertise. What You Bring Bachelor’s degree in Marketing, Advertising, or a related field (preferred). 3‑5 years of experience in strategic media activation, specifically in social. Experience with commerce clients. Proficient in utilizing social platforms and tools. Strong analytical and problem‑solving skills, with a data‑driven mindset. Excellent communication and presentation skills, with the ability to articulate complex concepts effectively. Proven experience in managing client relationships and providing strategic recommendations. Demonstrated leadership abilities, including mentoring and training junior team members. Collaborative mindset and the ability to work effectively with cross‑functional teams. In‑depth knowledge of industry trends, best practices, and emerging technologies in social. Check us out at to learn more If you identify as a female candidate and feel you can do this role even if there are a few things you have not yet done, please apply anyway Goodway Group is 70% female. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status. #J-18808-Ljbffr