Junior Meta Media Buyer

hace 7 horas

WorkFromHome, Colombia Tort Experts A tiempo completo

Join to apply for the Junior Meta Media Buyer role at Tort Experts . About Tort Experts We are redefining performance marketing in the legal sector, connecting injured individuals with law firms that advocate for their rights. Leveraging technology and data‑driven insights, we democratize access to justice. About the Role As a Junior Meta Media Buyer, you will manage and optimize direct‑response lead‑generation campaigns on Facebook and Instagram, improving cost‑per‑lead efficiency through creative testing and conversion optimization. What You'll Do Build, launch, and manage Meta lead‑generation and conversion campaigns in Ads Manager. Set up campaigns, ad sets, and ads focusing on CPL and conversion volume. Daily performance checks to ensure efficient spending and hitting lead goals. Help optimize budgets, bids, audiences, and placements under direction. Monitor key metrics: CPA/CPL, CTR, CPC, frequency, conversion rate. Assist with identifying scaling opportunities and underperforming segments. Support rapid creative testing across hooks, copy angles, formats, and offers. Organize, tag, and rotate creatives to prevent fatigue. Pull daily, weekly, and monthly performance reports from Meta Ads Manager. Track trends in CPL, volume, and efficiency, flagging performance shifts early. Stay current on Meta best practices, algorithm changes, and ad policy updates. Analyze competitor ads using Meta Ad Library for winning angles and formats. Actively develop skills in lead‑gen strategy, creative analysis, and performance optimization. Qualifications 1–2 years of experience in paid social, performance marketing, or digital advertising. Hands‑on experience running Meta Ads for lead generation or conversions. Working knowledge of Meta Ads Manager, including campaign structure and reporting.Comfortable making data‑driven decisions. Proficient in Google Sheets or Excel for tracking and analysis. Basic understanding of Meta Pixel, conversion events, UTMs, and attribution. Coachable, detail‑oriented, and eager to grow in a performance‑driven environment. Ability to manage daily tasks independently while collaborating with a remote team. Benefits 100% company‑paid monthly premiums for medical, dental, and vision insurance for you and dependents (US). 100% company match on HSA or FSA flex benefits plans (US). 401(k) plan with full company match up to 6% of salary, no vesting period. Unlimited paid time off with planned coverage. Work‑from‑home equipment budget at company discretion. Forever remote work environment. Equal Employment Opportunity Tort Experts provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression. Apply today and help transform access to justice #J-18808-Ljbffr

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