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Shopper Marketing Manager
hace 7 horas
Job Description Are You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It With Pride. You ensure that promotional campaigns and initiatives are activated across the customer base, explain the activation vision, provide support materials, and develop in‑store point‑of‑sale (POS) activation requirements. How You Will Contribute Engage brand & category teams on appropriate channel requirements and relevant timelines. Understand and develop with marketing the most appropriate campaign plans by category and retailer. Understand the key drivers of purchase and be responsible for the development of account/channel specific POS materials. Track, post‑evaluate and report activity versus plan of all activity in customers and recommend improvements and key insights for future strategy development. What You Will Bring Experience in a fast‑moving consumer goods industry with experience working with grocery customers preferred. Project management in a supply chain or commercial context. Analytical skills. Organizing and prioritizing. Problem solving. Finding new and innovative solutions. Teamwork. Customer and category knowledge – a distinct advantage. More About This Role Lead the creation and implementation of a compelling and bold multi‑category plan to gain market share and drive volume growth, leveraging deep Shopper Insights. Master and apply "Stop, Engage, and Land" methodologies at the point of sale, designing visibility toolkits for different shopping environments, promotions, and incentives that increase shopper conversion and purchasing decisions. Understand shopper perceptions, business metrics, and financial drivers necessary to unlock profitable growth for Mondelēz International and our clients, utilizing Nielsen, Kantar, and other market information sources. Manage the consumer and shopper investment budget (A&P), including overseeing visibility agencies and advertising materials. Conduct budget and KPI control and monitoring, as well as continuous evaluation of critical opportunities/risks, and lead initiatives to optimize category performance. What additional ingredients you will bring Serve as the key liaison between Client Business Teams (CBTs) and Marketing and Equity teams to ensure strategies and tactics are aligned with our clients' needs. Be considered the internal Category expert, creating compelling, actionable, and measurable category plans, defining the "bets" activations for execution packages by channel, with strong knowledge in Category Management (Catman) and Perfect Store. Strength in value argumentation with clients, considering shopper insights, channel insights, shopping environment insights, consumer purchase missions, and category principles, to generate category administration recommendations for both the client and the organization. Lead the commercial planning process and its execution, connecting key stakeholders (categories, finance, demand, shopper, trade executives) to maximize value and share. Play a leadership role within multi‑category teams, providing accurate and relevant shopper information that will lead to identifying business opportunities such as innovations, client promotions, portfolio, pricing, etc., to achieve multi‑category objectives. Experience in managing and leading teams (SG8, SG9) and in stakeholder management across commercial, trade marketing, and marketing functions. Specific job requirements Professional degree in industrial engineering, administration, or similar fields. Profound knowledge of the traditional channel and experience in modern channels. Understanding of shopper behavior, channel dynamics, commercial terms, and marketing techniques. Proven experience in sales, marketing, or trade marketing. No Relocation support available Business Unit Summary Wacam is Mondelēz International’s Latin America presence with more than 1,700 wonderful people proudly representing a diversity of cultures and nationalities. Wacam includes 13 countries: Colombia, Ecuador, Perú, Chile, Bolivia, Panamá, Costa Rica, Nicaragua, Honduras, Guatemala, El Salvador, República Dominicana, Puerto Rico. We make and distribute our global brands and local jewels such as Field, Club Social to over 190 million consumers. Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. At Mondelez International we work under a hybrid model, in which our offices at WACAM offer us a space for connection, collaboration and co‑creation, with attendance being subject to the needs of the teams themselves and/or the business. Where permitted by internal policies and local laws, new hires are required to be fully vaccinated with the COVID‑19 vaccine as a condition of employment by their date of hire, unless they are granted a medical accommodation. Job Type Regular Category Planning & Activation Sales #J-18808-Ljbffr
