Senior Data Scientist

hace 2 días


Bogotá, Colombia TelevisaUnivision A tiempo completo

Senior Data Scientist - Data Instrumentation TelevisaUnivision is the leading Spanish-language media company in the world We’re investing in our content, our people, and our properties, which span digital, streaming, social, audio, linear and live events. We’re growing our offerings, building on the launch of our successful streaming platform ViX. We’re actively seeking a Senior Specialist, Data Products – Data Instrumentation to join our dynamic team. The role involves hands‑on data instrumentation, ensuring robust analytics capabilities and collaborating with product, QA and engineering teams to support business objectives. YOUR DAY‑DAY (Responsibilities) Implement and maintain data tracking solutions across platforms including Segment, Google Analytics (GA4) and BigQuery. Create and modify GTM and GA360 configurations to support new features. Maintain and update the Data Layer to ensure accurate and comprehensive data collection. Maintain a proactive approach to privacy and data compliance, navigating complexities related to VPPA, COPPA and targeted advertising consents. Work directly with Product Managers and Engineers to deliver analytics instrumentation on new products and features across web, iOS/Android apps and CTV/OTT products. Collaborate with Product Managers to prioritize Data Instrumentation tickets during Sprint Planning based on estimated timelines. Advise product teams on tagging events and defining metadata requirements for new features, ensuring accurate implementation before launch. Assist Product Owners and Analysts in generating reports for new features to assess the achieved KPIs. Collaborate with QA teams to define test cases, smoke tests and regression tests, prioritizing bug tickets and validating fixes. Periodically audit the reporting layer for data inconsistencies and anomalies to pinpoint instrumentation issues. Develop and refine instrumentation specifications to ensure high‑quality data collection from client applications. Support troubleshooting and resolution of data issues to maintain data accuracy and functionality. Develop new business metrics and oversee tagging changes required to support those metrics. Maintain documentation on ongoing Data Instrumentation requirements. Stay updated with industry trends to implement innovative solutions that enhance our data tracking capabilities. YOU HAVE Proficiency in communicating in both English and Spanish. Background in digital media and/or digital marketing preferred. Strong communication, critical thinking and problem‑solving skills. Strong technical skills with hands‑on experience in Google Tag Manager, Google Analytics (GA4), Segment and BigQuery. Experience with Martech tools. Experience with Looker or similar tools such as Tableau is a plus. 5+ years of experience in a similar position preferred. Eligibility Requirements Employment/education will be verified. Applicants must be currently authorized to work on a full‑time basis. Seniority level Mid‑Senior level Employment type Full‑time Job function Engineering and Information Technology Location Bogota, D.C., Capital District, Colombia TelevisaUnivision is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by law. #J-18808-Ljbffr


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