Media Planner

Who We Are Goodway Group is one of AdAge’s 2025 BEST PLACES TO WORK As an independent and remote‑first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start‑up feel. With leading data‑driven and technology‑enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote‑first places to work. The Global Media Planner is the cross‑channel media planning and orchestration lead across retailer media network accounts. This role ensures that campaigns are planned with the right channel mix, audience alignment, and investment strategy to achieve advertiser and network goals. Acting as a strategic advisor to the RMN’s sales and account teams, the global media planner informs media investment decisions through data‑driven insights and future‑facing recommendations. The global media planner balances analytical acumen with strategic foresight, drawing on past campaign performance to guide planning and ensure the most effective use of media channels across onsite and offsite inventory. This role serves as the planner‑orchestrator, translating audience, category, and supplier insights into actionable, performance‑ready media plans. What You’ll Do Lead cross‑channel media planning for assigned advertiser accounts, ensuring channel mix aligns with audience strategy, KPIs, and campaign objectives. Develop investment allocations across onsite (sponsored listings, onsite display) and offsite (CTV, programmatic, digital audio, video) channels. Partner closely with RMN sales, product, and analytics teams to integrate category and supplier insights into media plans. Leverage past performance and learnings to inform forward‑looking strategies for upcoming campaigns and renewals. Ensure media plans are executable and aligned with activation team workflows, SLAs, and performance goals. Collaborate with Media Activation and Analytics teams to translate planning rationale into measurable KPIs and reporting structures. Present data‑informed recommendations to RMN stakeholders, providing guidance on audience reach, frequency balance, and investment prioritization. Contribute to quarterly business reviews (QBRs) by providing forward‑looking insights, media mix recommendations, and category trend analysis. Who You Are You have a minimum of 4 years of working in paid digital media, either within account management, strategy, or media, inclusive of Paid Search, Paid Social, and Programmatic (display, native, etc.) and have a working knowledge of the overall marketing landscape. 6+ years of holistic marketing and media experience and strong knowledge of the digital media and programmatic ecosystem. 4+ years of digital marketing/media experience with a heavy focus on strategy. You have strong analytical and problem‑solving abilities (creative analytics) with the ability to provide strategic direction to clients and keep them apprised of industry trends to understand market demand and competitive trends. Proven success selling value and business growth over cost savings. Strong business acumen and ability to zoom in, out, and across topics while quickly synthesizing information to add value to client and internal conversations. Ability to manage change well, a motivated self‑starter with a team‑player mentality. Bachelor’s degree or equivalent training in a technical discipline. Advanced degree, professional certification, or equivalent training preferred. Check us out at to learn more If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway Goodway Group is 70% Female We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements. Goodway Group is human‑first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status. Referrals increase your chances of interviewing at Goodway Group by 2x. Seniority level: Associate Employment type: Full‑time Job function: Marketing and Advertising Industries: Marketing Services, Advertising Services, and Technology, Information and Media #J-18808-Ljbffr