Meta Social Media Marketing

Meta Social Media Marketing Professional Certificate Launch your career as a Social Media Marketer. Build job-ready skills – and must-have AI skills – for an in-demand career. Earn a credential from Meta 5 months or less. No degree or prior experience required. Earn a career credential that demonstrates your expertise Establish an online presence, build a following, and manage your social media accounts Develop effective social media posts and create a strong social media brand presence Create Facebook and Instagram ad campaigns in Meta Ads Manager that drive business results Learn to evaluate and interpret the results of your social posts and advertising campaigns See how employees at top companies are mastering in-demand skills Professional Certificate - 6 course series Turn your passion for social media into a career with job-ready skills and an industry-recognized certification from Meta. Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. In this program, you’ll learn how to build a compelling social media presence and run successful advertising campaigns across Facebook and Instagram. Whether you’re new to digital marketing or managing your own channels for your business, this six-course program, developed by experts at Meta and Aptly, will equip you with the skills to grow engaged communities and use social media tools strategically. You’ll get hands-on experience with platforms including Facebook, Instagram, LinkedIn, YouTube, TikTok and more—and have the opportunity to explore how generative AI is used in social media marketing. Upon successful completion of this program, you’ll: Pass a certification exam that validates your skills in digital and social media marketing Earn the Meta Digital Marketing Associate Certification Gain a credential that is ACE® recommended , which means you may be eligible for college credit at participating institutions. Throughout the program, you’ll get to practice your new skills through hands-on projects—giving you real-world experience in social media marketing such as: Creating a Facebook or Instagram business page Doing a brand exercise for your business Creating posts on Facebook and Instagram Creating a content calendar Creating a creative brief for your social media ad Building your own full ad campaign in Meta Ads Manager Presenting your campaign results By the end, you’ll have a project-based portfolio that demonstrates your skills to recruiters, potential employers or clients—and sets you apart in the job market. Earning your Meta certification also helps establish your credibility in the industry. Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review. Build toward a degree When you complete this Professional Certificate, you may be able to have your learning recognized for credit if you are admitted and enroll in one of the following online degree programs.¹ This Professional Certificate has ACE® recommendation. It is eligible for college credit at participating U.S. colleges and universities. Note: The decision to accept specific credit recommendations is up to each institution. Why people choose Coursera for their career “ Not only did this certification help expand the skills I already had, but also taught me new ones, such as creating effective social ads and brand strategies, developing a content calendar for any industry, scheduling posts, and more. Now, I’m working with small businesses and a nonprofit organization by providing team trainings and workshops on how to build their brand and launch successful marketing campaigns. Learning from Canada “ Not only did this certification help expand the skills I already had, but also taught me new ones, such as creating effective social ads and brand strategies, developing a content calendar for any industry, scheduling posts, and more. Now, I’m working with small businesses and a nonprofit organization by providing team trainings and workshops on how to build their brand and launch successful marketing campaigns. Learning from Canada Open new doors with Coursera Plus Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription Advance your career with an online degree Earn a degree from world-class universities - 100% online Join over 3,400 global companies that choose Coursera for Business Upskill your employees to excel in the digital economy ¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report.Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024)All other job roles (11/1/2024 - 11/1/2025) #J-18808-Ljbffr