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Creative Strategist
hace 2 días
Overview Creative Strategist - Meta Ads & Programmatic at ClickOut Media. We are a remote-first organisation with a global, diverse team of over 850 members and more than 200 assets. We specialise in multi-channel marketing, including best-in-class SEO & Content solutions for clients worldwide. What makes us different: we operate across major languages in competitive search verticals and across platforms you may not have heard of.
Our fast-paced, collaborative environment emphasizes excellence, speed, and independent thinking with a focus on delivering measurable results.
Job Description
We’re looking for a Creative Strategist to own the end-to-end creative strategy for the gambling industry. You will research competitors, identify winning creative patterns, brief designers clearly and quickly, launch ads, analyse performance, and continuously improve FTD CPA. You will work with a strong design team that executes fast, provide sharp direction, and leverage AI tools to work at speed, scale creative output, and optimise the creative testing loop.
Responsibilities
Own competitor research across Meta, TikTok, and industry tools to identify winning creative patterns in casino, sweepstakes, and crypto verticals Use AI tools (ChatGPT, Claude) to rapidly summarise insights, spot trends, and scale research output Develop high-impact creative concepts, hooks, formats, and messaging based on market and performance insights Write clear, fast, and actionable creative briefs for designers and video editors (UGC, static, video) Translate data and research into strong creative direction, including audience context, platform nuances, and success metrics Track and analyse creative performance (CTR, CPA, ROAS, hook rate, hold rate) with FTD CPA as the primary KPI Review ad-level performance in Meta Ads Manager, TikTok Ads Manager, and analytics platforms Build and own creative testing roadmaps, hypotheses, and structured A/B testing frameworks Continuously iterate and scale winning creatives using performance learnings and generative AI tools Collaborate closely with designers, editors, and media buyers to align creative execution with campaign goals Present creative strategies, test results, and performance insights clearly to internal stakeholders Qualifications 3-5 years of experience in creative strategy, performance marketing, or paid social (agency or brand side) Proven track record of creating profitable ads with measurable ROAS and CPA improvements Strong experience managing Meta ads (Facebook, Instagram) creative strategy Proficiency with AI tools (ChatGPT, Claude) for research, competitor analysis, and brief writing - you use AI to move faster Experience with generative AI tools for creative workflows (Midjourney, Runway, or similar) Excellent creative brief writing and communication skills Data-driven mindset with the ability to interpret performance metrics Solid understanding of creative testing methodologies (A/B testing, hooks, formats, angles) Strong copywriting skills for ad copy, headlines, hooks, and scripts Experience with competitor research and market analysis using spy tools (Meta Ad Library, Foreplay, MagicBrief) Self-starter who works autonomously - no hand-holding required Ability to thrive in a fast-paced, deadline-driven environment Nice to have qualifications: experience in casino, sweepstakes, iGaming, crypto, or regulated verticals Understanding of advertising compliance and platform restrictions for regulated industries Proficiency with creative research tools (Foreplay, MagicBrief, Motion, Triple Whale Creative Cockpit) UGC content strategy and influencer brief development Background in direct response or performance creative Experience with programmatic display advertising Benefits & Rewards A brilliant opportunity to grow your career & work with a fun, fast-paced & growing company, prepared to let you shine An entrepreneurial environment where you learn more every day (we more than welcome and support people with their own projects) Build an organisation that continues to diversify its portfolio Personal responsibility with a ton of autonomy 33 free paid days Market-leading remuneration and bonuses available An international team with over 35 nationalities Fully Remote working (work fully remotely and option for weekly coworker space) Additional benefits for permanent employees are available depending on the location What we mean by "Fully Remote" Clickout Media offers you an unparalleled working experience. We are registered in Malta, but you don’t have to be. Wherever you are based, and whether you are employed, operate B2B, or are a career freelancer, we will always find a way to work with great people. Engaging with a worldwide workforce, ClickOut Media brings together world-leading experts in the fields of Tech, SEO, Content, and Product.
Our remote approach gives absolute flexibility to our people and exemplifies our philosophy of autonomy and trust. Diversity is a given to us, and this unique approach allows us to deliver and have respect for the wide variety of people, experiences, and cultures we bring together. Recruitment Process & Equal Opportunity Our recruitment process is as follows: Apply Have an introduction call with our recruitment team Have a technical interview ClickOut Media is an equal-opportunity employer welcoming applicants from all backgrounds. #J-18808-Ljbffr
