Senior Digital Analyst Latin America
hace 5 días
***
Senior Digital Analyst Latin America
**Responsabilidades**:
- Optimizar continuamente los procesos de captación de leads digitales y seguimiento del funnel de conversión a través de plataformas CRM, como Salesforce.
- Investigación, creación y segmentación de bases de datos para respaldar los esfuerzos de adquisición leads y campañas de Marketing
- Analizar datos cualitativos y cuantitativos, para la creación de reportes que generen valor a los esfuerzos de adquisición de leads.
**Qualifications**
**Requisitos**:
- Profesional con amplia experiência en marketing digital, en empresas multinacionales y/o agencias digitales, con una sólida trayectoria comprobada en mercados B2B y un enfoque orientado a la generación de oportunidades de negocio.
- Experiência en Programas de Inbound Marketing.
- Experiência comprobada de plataformas de CRM como Salesforce, creando dashboards y analizando información.
- Experiência implementando campañas PPC/SEM. Certificación Google Adwords (preferible).
- Coordinación de proyectos con agencias digitales, gráficas, proveedores locales, regionales y globales; a fin de obtener los resultados comerciales esperados por la Corporación.
- Fuertes habilidades analíticas y pensamiento basado en datos. Debe tener experiência en herramientas de analítica web como: Google Analytics, WebTrends o similares.
- Fuertes habilidades de comunicación, habilidades interpersonales y capacidades ejecutivas para interactuar con distintas áreas y perfiles dentro de la organización
- Idioma inglés fluido avanzado.
- 4 años de experiência en cargos similares.
**Job** Sales & Marketing
**Primary Location**Colombia-Cundinamarca-Bogota
**Organization** Corporate
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