Business Partnerships Manager, Financial Services

Business Partnerships Manager, Financial Services
- Colombia (Global Business Solutions)
- GBS

Location

Employment Type

Regular

Job Code

A

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Responsibilities

• 1. Account Growth and Execution
  - Manage and grow a defined portfolio of Colombia, Argentina, Peru, Chile FinServ advertisers, with a focus on revenue delivery, forecast accuracy, and strong day-to-day client relationships.
  - Execute account plans that connect client business priorities to measurable media outcomes, including user acquisition, funded accounts, loan applications, card acquisition, deposits, app activation, qualified leads, and brand consideration.
  - Identify share-of-wallet opportunities in assigned accounts and support entry strategies for accounts where platform adoption is still early.
  - Help close quarterly forecast gaps through account-level actions, including upsell opportunities, incentive plans, creative actions, measurement fixes, and partner-product adoption.
• 2. Performance Marketing Excellence
  - Serve as a credible day-to-day performance partner for client marketing and growth teams, media agencies, and internal performance specialists.
  - Diagnose campaign performance across funnel stage, objective, optimization event, audience setup, creative volume, bidding, budget allocation, landing-page or app flow, and measurement setup.
  - Contribute to and execute scalable performance playbooks for FinServ use cases, including app acquisition, web conversion, lead generation, retargeting, creator-led performance, and branding-to-performance handoffs.
  - Help clients move from tactical media buying toward structured test-and-learn programs with clear hypotheses, clean measurement, and repeatable decision rules.
  - Surface technical or operational blockers — campaign pauses, event setup, creative shortages, tracking gaps, product readiness — and drive them toward commercial resolution rather than letting them sit outside the revenue plan.
• 3. Digital Media Partnerships
  - Support partnership motions that connect TikTok, Pangle, partner inventory, measurement, creative, incentives, and product adoption into one client growth story.
  - Contribute to joint business plans with FinServ clients, including quarterly priorities, product adoption roadmap, investment commitments, operating cadence, and checkpoints.
  - Work with internal partner teams to build proposals that reflect how banks, fintechs, lenders, and payments companies actually make media decisions.
  - Help clients understand when to use branding, performance, app, web, lead-generation, consideration, and partner-network solutions, and how those motions reinforce each other.
  - Represent the FinServ vertical in cross-functional discussions with support from senior BPMs, developing a clear industry point of view on partnerships, measurement, and incentives.
• 4. Industry Development
  - Build a strong view of FinServ trends in Colombia, Argentina, Peru, Chile, including digital banking, credit, payments, wallets, super-apps, lending cycles, regulatory sensitivity, app adoption, and competitive media behavior.
  - Translate market changes into practical client actions, for example competitive-response plays, app-growth recovery plans, or wallet-share expansion ideas.
  - Help develop repeatable vertical narratives that explain why TikTok and partner media solutions matter for the next phase of FinServ growth.
  - Learn FinServ business models, client decision cycles, risk constraints, and the difference between brand, acquisition, and monetization objectives, and start coaching junior or cross-functional stakeholders on them.

Qualifications

Minimum Qualifications

• - 4+ years in digital advertising, performance marketing, media partnerships, consulting, fintech growth, banking partnerships, or account management.
• - Exposure to financial-services advertisers, ideally across fintech, banking, credit, payments, wallets, investment, insurance, or lending; strong candidates from adjacent regulated or performance-driven verticals will also be considered.
• - Hands-on experience managing client accounts, quarterly business reviews, planning cycles, and multi-stakeholder relationships, with support on the most senior-level conversations.
• - Solid understanding of app marketing and web/lead-generation funnels, including event strategy, conversion quality, measurement limitations, and creative-performance dynamics.
• - Proficient in English and Spanish to communicate with external stakeholders in LATAM.

Preferred Qualifications

• - Experience working with media platforms, ad networks, agencies, measurement partners, or partner-inventory solutions.
• - Ability to operate in ambiguity and prioritize across accounts, blockers, and upside opportunities with clear guidance.