Retail Media Specialist

hace 5 días

Bogotá, Colombia Havas Perú A tiempo completo

Retail Media Specialist Join to apply for the Retail Media Specialist role at Havas Perú. We’re looking for a Retail Media Specialist to join our dynamic CoE digital media team and craft high-impact retail media advertising campaigns. Key Responsibilities Develop and implement comprehensive retail media strategies aligned with overall marketing goals. Identify and leverage opportunities for brand exposure through sponsored content, product placements, and other advertising initiatives on major retail platforms. Cultivate and maintain strong relationships with retail partners and platform representatives. Oversee the setup, execution, and optimization of retail media campaigns on platforms such as Amazon, Walmart, or other relevant retail channels. Collaborate with internal teams to plan and execute retail media campaigns that align with product launches, promotions, and sales objectives. Ensure seamless coordination with cross-functional teams to achieve campaign success. Manage campaign budgets effectively, optimizing spending to achieve maximum ROI. Monitor campaign performance and make data-driven adjustments to enhance results. Monitor, analyze, and report on the performance of retail media campaigns, providing insights and recommendations for continuous improvement based on key performance indicators (KPIs). Work closely with creative teams to develop engaging retail media content, ensuring content adheres to platform guidelines and effectively communicates brand messaging. Keep abreast of industry trends and changes in retail media platforms, identifying emerging opportunities and recommending strategies to stay ahead of the competition. Qualifications Bachelor's degree in Marketing, Business, or a related field. 1+ years of proven experience in retail media management and advertising. In-depth knowledge of major retail platforms such as Amazon Advertising, Walmart Media Group, etc. Strong analytical skills and the ability to make data-driven decisions. Excellent communication, collaboration, and project management skills. Ability to multitask, prioritize, and meet deadlines in a fast-paced environment. Advanced English skills. If you are a results‑oriented professional with a passion for retail marketing and a deep understanding of retail media platforms, we invite you to apply and contribute to our brand’s success. Join us in driving brand visibility and sales through effective retail media strategies. #J-18808-Ljbffr

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