Associate Brand Manager

hace 4 semanas

Bogotá, Colombia AbbVie A tiempo completo
Job Description

El Associate Brand Manager Oncology tendrá la misión de construir y liderar la implementación de la estrategia de marketing y planes tácticos que permita mantener el liderazgo de nuestro principal producto en Colombia y continuar desarrollar el potencial del negocio en NES

  • Coordinar la colaboración continua de los miembros de Brand Team . Integrar las estrategias dirigidas a cada actor (stakeholder) del mercado a través del trabajo cross-funcional con las diferentes capabilities del Brand Team.
  • Desarrollar y ejecutar el Plan Estratégico y táctico de la Marca , incorporando estrategias de marketing Omnicanal y a su vez proponer KPIs que permitan medir la implementación de los objetivos.
  • Definir la estrategia de comunicación promocional según el segmento y canal de preferencia de los stakeholders, así como la creación de materiales que soporten dicha comunicación.
  • Liderar el lanzamiento de Haciendo Todo Lo Posible , el AbbViePro en Colombia , y aterrizar la estrategia análoga en los mercados de NES
  • Diseñar, realizar y participar en actividades que aporten al desarrollo de educación médica continuada (ej. VEPs), logrando un trabajo articulado con in field team y Medical y garantizando los estándares de compliance más estrictos
  • Preparar y monitorear rigurosamente el Plan de Inversión/Budget de la marca en 2025 en todos los mercados de la región, así como dar seguimiento y análisis de las ventas y métricas de desempeño del mercado. Coordinar junto al Gerente de Distrito y Fuerza de Ventas la organización completa y ejecución de las Reuniones de Ciclo aterrizadas a los imperativos estratégicos de la marca.
  • Trabajar junto con el gerente de entrenamiento para definir el plan de entrenamiento del in field team alineado a las necesidades estratégicas del producto.
  • Soportar al área de acceso (MAVP) en el desarrollo de la estrategia ante pagadores y presentación de la propuesta de valor para continuar desarrollando cuentas claves, así como en proponer planes de acción o iniciativas en los Account Brand Plan (ABP) y Plan por Cuenta (PC) en cada IPS priorizada

 

 

 


Qualifications

Profesional con formación universitaria (excluyente), preferentemente en carreras administrativas afines a negocios o a Ciencias de la Vida.

Inglés, Nivel Avanzado (excluyente)

- Experiencia previa exitosa en marketing/excelencia comercial en la industria farmacéutica multinacional.

-Experiencia en Oncología (excluyente)

- Conocimiento del sistema de salud, sus principales actores y fuentes de información

- Implementación de estrategias de Omnicanalidad (deseable) 

- Fuertes habilidades de organización y administración del tiempo; multi-tareas de manera efectiva; cumplimiento de compromisos en tiempo y forma y liderazgo con analista

- Orientación al logro de resultados basado en el trabajo en equipo con una buena interacción con diferentes áreas (Comercial, Ventas, Medical, Acceso,  Comunicaciones, etc),

- Comunicación eficaz, valorada por sus interlocutores, tanto interna como externamente.

- Actuar de manera proactiva, entusiasta y creativa

- Alto nivel de preparación científica orientada a su cargo.

Manejo de Excel y PowerPoint avanzado, web environment



Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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