Amazon Channel Manager | Ecom Amazon Associate

AMAZON CHANNEL MANAGER Farmers Defense - Remote About Farmers Defense: Farmers Defense is a mission-driven DTC brand specializing in protective workwear for the garden, agriculture, and hardware industries. We operate with a heavy focus on data and creative, move fast on opportunities, and build systems that compound over time. The Opportunity: We're hiring an Amazon Channel Manager to own our Amazon ecosystem end-to-end—from advertising performance to content optimization to inventory management. This role currently represents millions in annual revenue and we’re looking to scale it significantly in 2026 and beyond. You’ll operate with P&L-level accountability and strategic autonomy in this channel. Reporting Structure: Reports to: CEO Collaborates with: Growth & Performance Marketer (paid media strategy), Ecom Ops, and the Creative Team CORE RESPONSIBILITIES 1. Amazon Advertising & Performance (40% of role) Own Amazon Ads performance: Sponsored Products, Sponsored Brands, Sponsored Display, DSP Manage day-to-day campaign optimization with target of 4.0+ ROAS minimum, 4.5+ ROAS target Weekly performance reviews: analyze ACOS, TACoS, conversion rates, keyword performance Develop and test offer strategies (bundles, Subscribe & Save, coupons) to increase AOV Coordinate with Growth & Performance Marketer on cross‑channel learnings (what’s working on Meta/Google that should inform Amazon) Monthly spend planning: scale efficiently within budget guardrails Lead monthly strategic reviews with CEO on performance trends, testing roadmap, scale opportunities 2. Content & Conversion Optimization (25% of role) Own all Amazon content: product titles, bullet points, A+ Content, Brand Store, product images, videos. You’ll have access to the creative team and resources but are responsible for delivering and executing. Continuously optimize PDPs using Amazon’s conversion data Coordinate with Creative team on Amazon‑specific creative: lifestyle images, infographics, comparison charts, video content A/B test titles, images, bullets monthly using Amazon's tools or third‑party platforms Monitor and optimize for Amazon SEO: keyword rankings, search term performance Create content strategies for new product launches (3‑4 launches planned in 2026) Feed insights back to DTC team: what’s converting on Amazon should inform Shopify PDPs 3. Amazon Operations & Inventory Management (20% of role) Coordinate with operations on FBA inventory planning to avoid stockouts during peak seasons Manage FBA shipment creation, troubleshooting, and reconciliation Monitor inventory health: aging inventory, stranded inventory, storage limits Handle Amazon Seller Central operations: case management, account health, compliance Coordinate on inventory visibility across channels (Shopify vs Amazon stock) Plan inventory strategy for seasonal demand (Q4 is critical for cash flow) Quarterly business reviews with Amazon account rep (if Brand Registry) 4. Amazon Ecosystem Expansion (15% of role) Launch new products on Amazon: setup, content creation, advertising strategy Expand into Amazon programs: Vine reviews, Brand Registry benefits, Subscribe & Save optimization Explore Amazon Posts, Live, and emerging Amazon features Test expansion opportunities: international marketplaces, Amazon Business B2B Competitive analysis: monitor competitor pricing, content strategies, review management Build relationships with Amazon reps and vendor support 5. Strategic Planning & Reporting (10% of role – but critical) Weekly: KPI dashboard updates (see scorecard below) Monthly: Performance review with CEO including YoY/MoM trends, wins/losses, next month priorities Quarterly: Strategic planning – channel growth roadmap, budget recommendations, hiring needs Maintain Amazon playbook: document what works, standard operating procedures, optimization frameworks REQUIRED QUALIFICATIONS Non‑Negotiables: 3+ years hands‑on Amazon Seller Central experience (FBA specifically) 2+ years managing Amazon Advertising (Sponsored Products, Brands, Display minimum) Proven track record scaling Amazon revenue in the multi 7‑figure range Deep understanding of Amazon algorithms, ranking factors, advertising auction dynamics Experience with Amazon content optimization and conversion rate improvement Strong analytical skills: comfortable with dashboards, Excel/Sheets, data‑driven decision making E‑commerce operations experience: inventory planning, FBA logistics, problem‑solving Strong Preferences: Consumer goods or outdoor/workwear category experience Experience in seasonal businesses (understand Q4 dynamics) Familiarity with tools: Helium 10, Jungle Scout, Perpetua, Pacvue, or similar Understanding of how Amazon insights inform DTC strategy Experience working in lean, fast‑moving startup environments Strong communication skills: you'll work directly with CEO and cross‑functional team What We’re NOT Looking For: Pure agency background without brand‑side accountability Operations‑only person without growth/marketing skills Someone who needs heavy management and direction Risk‑averse personalities who need consensus for every decision People looking for “just a job” vs. building something meaningful WHO THRIVES HERE You're likely a great fit if you: Get energized by P&L ownership and seeing direct revenue impact from your work Love the puzzle of Amazon's algorithm and optimization game Are equally comfortable in spreadsheets and strategic conversations Prefer moving fast and iterating vs. endless planning Can switch between strategic thinking (what should we do?) and tactical execution (let me launch this campaign) Thrive with autonomy but communicate proactively Care about the mission: protecting people who work outdoors Have strong opinions loosely held – you argue your case but execute the decision Like building systems that compound over time You're NOT a fit if you: Need lots of structure, process, and hand‑holding Want to “just do advertising” without caring about operations Prefer big company resources and slow decision‑making Are purely tactical without strategic thinking ability Need credit and visibility for every win How to Apply No exceptions — follow these instructions exactly: Please go to this survey form and complete ALL the questions and submit your resume there: #J-18808-Ljbffr