Paid Search Manager

This is a role for a Marcus Thomas client, Gravity Global:
Reports To: Lour Roberts, David Muncie, and Rick Sandouk.

Location: Argentina, Colombia.

WORKING ARRANGEMENT

• Remote

About Gravity Global

Gravity Global is the world’s most awarded marketing consultancy working with complex brands in complex markets. A full-service, integrated brand-to-demand marketing consultancy. With 14 wholly owned offices across the US, Europe, and APAC, you can develop a truly global career in a rapidly scaling organization.

The Role

As a Paid Search Strategist at Gravity Global, you will play a crucial role in planning, executing, and optimizing our clients' paid search campaigns.

Responsibilities

• Develop and execute effective paid search campaigns across various platforms, including Google Ads, Microsoft Ads, and other search engine marketing channels
• Conduct thorough keyword research, audience segmentation, and competitor analysis to identify opportunities to optimize campaign performance
• Create compelling ad copy that aligns with client brand guidelines and business objectives while inspiring action
• Audit and implement conversion tracking and performance measurement strategies to analyze campaign data and make data-driven decisions for ongoing optimization
• Monitor and analyze campaign performance metrics, such as budget pacing, CTR, CPC, conversion rates, and so on, to identify areas for growth
• Collaborate with content and design teams to ensure that ads and landing pages are optimized for maximum impact and relevance
• Stay informed on industry trends, best practices, and algorithm changes to maintain competitive edge and deliver innovative solutions to clients
• Conduct A/B tests and experiments to optimize ad performance and identify winning strategies
• Provide regular reports and performance insights to clients and internal stakeholders, highlighting achievements and suggesting future strategies
• Collaborate with account management teams to understand clients’ business goals, marketing objectives, and develop integrated marketing strategies
• Assist in the development of paid search proposals and pitches for potential clients
• Participate in team meetings, knowledge-sharing sessions, and contribute to the overall growth of and success of the agency

Standard Qualifications

• Bachelor's degree in Marketing, Business, or equivalent work experience.
• 3-5 years proven experience in managing successful paid search campaigns, preferable in an agency setting
• In-depth knowledge of Google Ads, Microsoft Ads, Google Analytics, Adobe Analytics, and other relevant paid search platforms
• Strong analytical skills and the ability to interpret and draw insights from data to optimize campaigns effectively
• Proficiency in keyword research tools, bid management platforms, and industry-standard SEM tools
• Excellent communication and presentation skills, with the ability to articulate complex concepts to clients and team members
• Results-driven mindset with a focus on achieving measurable outcomes for clients
• Up to date with the latest trends, tools, and best practices in paid search and digital marketing
• A passion for continuous learning and proactive approach to problem-solving
• Proficiency in Microsoft Office Suite (e.g., Excel, PowerPoint, etc.)
• Google Ads and/or Microsoft Ads certifications are a plus

Reasons You'll Love Working At Gravity Global

• Earn a competitive salary in USD.
• Contractor will receive compensated non-billable hours to support flexibility and work-life balance.
• Summer Fridays

Interview Process

Our interview process is designed to help us understand your fit for the role and for you to learn about Gravity Global. It usually involves these steps:

• Initial Screening by Marcus Thomas’ Talent Team
• Conversation with Marcus Thomas’ Talent Team
• Technical Assessment by Marcus Thomas
• Conversation with Marcus Thomas’ Media Director