Account Based Marketing
hace 2 semanas
En Webdox , tenemos un gran propósito: ayudar a nuestros clientes a lograr relaciones de negocio justas, eficientes y transparentes. Estamos presentes en más de 13 países de LATAM, contamos con una cartera de más de 600 clientes que confían en nosotros y somos la solución CLM líder de Latinoamérica.
Sabemos que los Webdoxians somos clave para llevar la revolución contractual al siguiente nivel. Por lo que encontrarás un equipo altamente motivado, ambicioso y que busca alcanzar la excelencia en todo lo que hace y entrega.
Nuestro equipo de Marketing sigue creciendo Buscamos a nuestr@ próxim@ ABM Specialist que será responsable de desarrollar y ejecutar estrategias de marketing altamente personalizadas dirigidas a clientes potenciales en industrias específicas, con un enfoque en la creación de contenidos especializados que se ajusten a los desafíos y oportunidades de cada sector. Este rol implica diseñar campañas segmentadas de correo electrónico, blogs, landing pages y otros activos digitales, coordinando esfuerzos entre los equipos de venta y marketing para generar oportunidades de negocio de alto valor.
¿Qué tendrás que hacer en este rol?- Desarrollar y ejecutar campañas de ABM dirigidas a industrias clave.
- Colaborar estrechamente con los equipos multifuncionales, ventas y marketing para asegurar la alineación de estrategias de adquisición por industrias clave por país.
- Crear contenido y mensajes personalizados para influir en los decisores de los negocios de industrias objetivo.
- Desarrollar contenido dirigido para abordar los problemas o dolores de las industrias enfocando a la solución con nuestro producto.
- Crear bases segmentadas de la industria detallada por país y por buyer persona.
- Generar contenido para material gráfico de marketing como infografías, videos, o blogs adaptados a los sectores o desafíos de las industrias seleccionadas.
- Medir y reportar el impacto de las campañas ABM en términos de generación de leads, mqls, crecimiento de pipeline y ROI.
- Experiencia previa en marketing digital, con especialización en ABM y software de ABM para industrias específicas.
- Habilidades avanzadas en la creación y segmentación de contenido especializado para sectores clave (correos, blogs, landing pages).
- Habilidades analíticas y experiencia con herramientas de CRM y automatización de marketing.
- Experiencia previa en el uso de Hubspot, Apollo, Lusha o cualquier otro software de generación de bases de datos.
- Capacidad para colaborar estrechamente con el equipo de ventas y coordinar iniciativas personalizadas de contenido.
- Conocimientos avanzados de segmentación de leads, análisis de datos y rendimiento de campañas.
- Se parte de la Legaltech líder de América Latina.
- Súmate a un equipo con mentalidad global, gran energía y acción constante.
- Cultura horizontal.
- Modelo de trabajo híbrido. Posibilidad de trabajar desde otras oficinas.
- Parrilla de beneficios adicionales con sistema de puntos: giftcards, suscripciones, días libres, descuentos, entre otros.
- 5 días extras de descanso al año.
- Viernes Flex, salimos más temprano.
- Te damos libre tu día de cumpleaños.
- Días libres adicionales para momentos importantes: nacimientos, casamiento, mudanza, entre otros.
- Programa Top Performers: Como Top performer podrás acceder a más beneficios, incluida la opción de paquetes ESOP.
- Oportunidades de crecimiento en el equipo de Webdox.
- Que triunfen las ideas En Webdox impactar y aportar es clave para alcanzar la excelencia.
En Webdox, somos impulsados por la innovación y una energía que no se detiene. Únete a un equipo de Webdoxians que está redefiniendo el futuro de la gestión de contratos y descubre cómo puedes ser parte de nuestra misión.
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