Commercial Manager

About Us:
Bonhoeffer is a premium agriculture, forestry, construction, industrial and gardening machinery, spare parts, and tools brand, working in the three major regions of the world – Central America, Latin America, and Asia. We strive to deliver high-quality machinery for durable and efficient use. Taking the simple belief of changing lives with easy and compatible service--Bonhoeffer delivers the best and most professional power machines. Our products meet the needs of tomorrow with their advanced and sustainable equipment which bridges the gap between nature and people.

At Bonhoeffer Machines, we are a prominent provider of high-quality agriculture & industrial machinery and equipment in more than 16 countries. With a strong commitment to innovation and customer satisfaction, we strive to deliver innovative solutions for various industries.

Position Summary:

We are seeking an experienced Country Head to lead and drive our Latin America (LATAM) operations. The ideal candidate will have prior experience in a similar role, ideally as a Country Head, and is familiar with the regional market dynamics, customer segments, and competitive landscape. This role requires a dynamic leader with a strategic mindset to drive market penetration, sales growth, and operational excellence across LATAM.

Key Responsibilities:

• Brand and Market Development:
• Develop and execute strategies for local market penetration and brand establishment for Group brands across LATAM.
• Establish commercial strategies, including route-to-market planning.
• Oversee and innovate channel management, including modern, wholesale, and industrial channels.
• Team Leadership and Development:
• Build and lead an effective overseas team, with a focus on coaching and empowering team members to excel.
• Foster an inclusive and collaborative team culture that supports integral team development.
• Provide continuous coaching and development for the team to ensure alignment with global goals.
• Sales and Operational Management:
• Oversee regional sales performance, identifying growth opportunities and driving effective sales strategies.
• Lead commercial and administrative management efforts, ensuring smooth, profitable, and efficient operations.
• Customer Engagement and Trust Building:
• Build strong, trusting relationships with customers and partners.
• Leverage psychology of customer engagement to create meaningful connections and ensure customer satisfaction.
• Present information concisely, ensuring clarity and impact in all communications.
• Strategic Negotiation and Decision-Making:
• Drive persuasive negotiations, achieving win-win outcomes that enhance customer and brand relationships.
• Be a decisive leader, capable of making and implementing strategic decisions that align with organizational objectives.
• Innovation and Problem Solving:
• Demonstrate cognitive capabilities for identifying new business opportunities and solving complex challenges within the market.

Required Experience & Skills:

• Commercial Strategy Expertise: Proven experience in establishing and executing commercial strategies for a brand in a regional or country-level capacity.
• Channel Management: Strong understanding of channel management across various segments, including modern, wholesale, and industrial.
• Leadership: Demonstrated ability to manage and coach high-performing teams in an international context.
• Negotiation Skills: Highly skilled in negotiations with a strong enjoyment for the process.
• Customer Engagement Psychology: Ability to understand and leverage customer psychology for deeper engagement.
• Trust Building and Communication: Strong ability to communicate concisely and establish trust with clients.
• Innovative Problem Solver: Capable of identifying growth opportunities and solving challenges with innovative solutions.

Job Type: Contract
Contract length: 12 months

Experience:

• total: 5 years (Required)

Language:

• Spanish (Required)

Willingness to travel:

• 75% (Required)