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Who We Are At VML, Human First is our guiding creative philosophy: we create value for people first, knowing this drives authentic and sustainable brand impact. We are a growth partner that is part creative agency, part consultancy, and part technology powerhouse. We connect Brand Experience, Customer Experience, and Commerce to craft unified, emotionally resonant consumer journeys. Our 26,000 people across 50-plus markets are the heart of our company. Their perspectives, local expertise, and cultural insights drive creativity and innovation, making talent our most critical competitive advantage. Sobre VML Colombia VML es una de las redes creativas más grandes del mundo, parte del grupo WPP, reconocida por integrar creatividad, datos, tecnología, estrategia y experiencia de marca para impulsar resultados transformadores. En VML Colombia trabajamos en la intersección entre creatividad y data para desarrollar soluciones de comunicación más relevantes, eficientes y orientadas a resultados para marcas locales y globales. Descripción del rol En VML Colombia buscamos un/a Data Analyst para integrarse a nuestro equipo y trabajar en una cuenta del sector automotriz. Esta persona será responsable de analizar, interpretar y transformar datos en insights accionables que apoyen la toma de decisiones estratégicas en campañas, contenidos y performance de negocio. El rol requiere pensamiento analítico, dominio de herramientas de análisis y la capacidad de comunicar hallazgos de manera clara a equipos multidisciplinarios. Responsabilidades Analizar datos provenientes de diferentes fuentes digitales y de negocio para identificar patrones, oportunidades y riesgos. Construir reportes y dashboards que faciliten la lectura y entendimiento del desempeño de campañas y activos digitales. Traducir datos complejos en insights claros y recomendaciones accionables para equipos de estrategia, cuentas y creatividad. Monitorear KPIs y métricas clave, asegurando consistencia y calidad en la información reportada. Apoyar la optimización de campañas y estrategias a partir del análisis de resultados. Colaborar con equipos internos para definir requerimientos de medición y seguimiento. Asegurar buenas prácticas en el manejo, visualización y presentación de datos. Requisitos Experiencia entre 3 y 5 años en roles de Data Analyst, Business Analyst o similares. Sólido manejo de herramientas de análisis y visualización de datos (Excel avanzado, Google Sheets, Data Studio/Looker, Power BI u otras). Experiencia trabajando con métricas digitales, performance y análisis de campañas. Capacidad para interpretar datos y convertirlos en insights estratégicos. Habilidad para comunicar resultados de forma clara a audiencias no técnicas. Pensamiento analítico, atención al detalle y enfoque en resultados. Experiencia en entornos de agencia o proyectos multidisciplinarios (deseable). Condiciones laborales Contrato a término indefinido. Modalidad híbrida: 3 días en oficina / 2 días home office. Horario: lunes a viernes, 8:00 a.m. - 6:00 p.m. Trabajo presencial en Bogotá. En VML, estamos comprometidos a fomentar un entorno laboral totalmente inclusivo que sea gratificante y propicie el desarrollo profesional. Creemos en la creación de un entorno de trabajo dinámico que valore la diversidad y la inclusión, y nos esforzamos por reclutar una lista diversa de candidatos para ayudarnos a lograr ese objetivo. Estaremos encantados de proporcionar acomodos razonables a las personas con discapacidades que necesiten un acomodo para usar o acceder al sitio de carreras de VML o para participar plenamente en el proceso de solicitud. Si necesita un acomodo para completar su solicitud u otro aspecto de nuestro proceso de reclutamiento debido a una discapacidad, comuníquese con nuestro departamento de Recursos Humanos o envíe un correo electrónico a (contacto de RR. HH.) para solicitarla. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it. #J-18808-Ljbffr
