Paid Ads Strategist
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Tier3 Media is a digital marketing agency exclusively serving 100+ medical spas across the United States . We are not just an agency, we are growth partners who deeply understand the aesthetics industry and how marketing actually drives booked treatments and real revenue for clinics.
We Don’t Need a Media Buyer. We Need a Marketer.
If you think your job ends when someone clicks an ad, this role is not for you . We are looking for someone obsessed with the entire customer journey : Ad → Landing Page → Email/SMS → Booking → Treatment. We don’t celebrate leads. We celebrate patients walking through the door.
The Role
We are looking for a full-stack paid media strategist who is highly skilled in Meta and Google Ads , but also understands how every piece of the funnel connects.
In this role, you will:
- Write high-converting ad copy
- Analyze performance across the entire marketing journey
- Present strategy and insights on client calls
You will manage paid advertising for 30–40 medical spa clients , driving strategy and performance for your portfolio with the support of an Account Manager .
What You’ll Do
- Run weekly internal performance meetings
- Decide when to scale, pivot, or pause campaigns
- Identify opportunities to improve performance and revenue
Execute Campaigns
- Build and optimize Meta and Google Ads campaigns daily
- Write compelling ad copy that converts
- Test creative angles, audiences, offers, and landing pages
- Optimize campaigns for bookings and treatment rates , not just leads
Think Full Funnel
- Identify and fix landing pages that aren’t converting
- Design email and SMS follow-up sequences that drive bookings
- Understand consumer psychology (ex: what drives someone to book their first Botox treatment?)
- Connect ad performance to actual clinic revenue
- Work closely with designers on creative concepts and angles
- Partner with the Account Manager on client strategy
- Join client calls when strategic input is needed
- Identify upsell opportunities across accounts
You’re the Right Person If You
✅ Are an expert in Meta Ads and strong in Google Ads (3+ years of experience with proven results)
✅ Can write high-converting ad and landing page copy
✅ Understand full-funnel marketing , not just traffic generation
✅ Are comfortable explaining strategy on client calls
✅ Can lead meetings with insights and clear POV , not just data
✅ Collaborate well with designers and think like a creative director
✅ Constantly study competitors and test new strategies
✅ Care about real business outcomes (bookings) rather than vanity metrics
Bonus Points
- Experience in medical aesthetics marketing
- Familiarity with GoHighLevel
What We’re NOT Looking For
❌ Media buyers who optimize campaigns in isolation
❌ Order-takers waiting to be told what to do
❌ People who believe “more leads = success”
❌ Specialists who can’t see the bigger business picture
What We Offer
- Ownership over your own portfolio of clients
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