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Company description Publicis Global Delivery (PGD) is Publicis Groupe’s industry-leading, globally connected capability platform. It combines talent, technology, and operations to deliver innovative solutions for our clients. Our expertise spans across Media, Data, Technology, Commerce, and Production worldwide. PGD comprises top talent and best practices, enabling global scale, innovation, and transformation every day. Overview Publicis Global Delivery is seeking a Social Analyst to lead digital campaigns for assigned advertisers. Responsibilities include billing support, setup, taxonomy creation, monitoring, optimization, and reporting across multiple social platforms such as Facebook, Snapchat, Twitter, TikTok, LinkedIn, and more. Responsibilities Set up social campaigns on required platforms following agency and advertiser guidelines. Conduct weekly status calls with internal stakeholders to discuss performance and pacing strategies. Monitor campaign health, optimize efforts to meet objectives, manage budgets, website conversions, bids, and creative based on performance and client goals. Ensure quality of deliverables and campaign setup within social media platforms. Proactively suggest improvements and troubleshoot issues. Maintain daily communication with client’s campaign managers. Report issues promptly. Provide recommendations and analyze beta tests, new platforms, strategies, and vendors. Assist in social and digital media training sessions and complete certifications. Coordinate daily with the global account team via email, IM, or video conference to ensure flawless execution. Identify growth opportunities and communicate them to clients regularly. Develop documentation of best practices for operational efficiency. Stay updated on industry trends through relevant journals and sources. Generate insights to add value to campaign performance and improve results. Qualifications Upper Intermediate level in English (B2). Intermediate knowledge of social media campaign management and optimization. Good communication skills. Result-oriented mindset. Attention to detail. Analytical skills. Technical savvy, especially in digital verticals. Strong knowledge of at least one social media platform and understanding of the overall media landscape (Meta, Twitter Ads, LinkedIn Ads, Snapchat Ads, Pinterest Ads, TikTok for Business). Intermediate proficiency in Excel. #J-18808-Ljbffr
