Senior Media Planning
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Company description
Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.
PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.
Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.
#WeArePGD
This position is available in Costa Rica, Colombia and Peru.
Overview
In this role, you will be responsible for daily execution of planning, activation, post-analysis, and conciliation tasks of advertising campaigns in different media for high-profile clients of the Agency.
Support the Agency's operation in an efficient, timely, organized, and error-free manner, thanks to the experience that also allows him to propose optimizations to the process of which he is a part and collaborate with the training of new team members.
Responsibilities
- Analyzing data, thinking creatively and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible.
- Working closely with clients to understand their needs, desires, and objectives and then determine which media channels best fit specific campaigns.
- Assessing the impact and suitability of different media types used to target specific markets based on their client's needs and goals.
- Developing various options for media plans based on the client's objectives.
- Analyzing the client's post-campaign results and recommending refinements.
- Interacting with internal and external partners to evaluate, implement, and maintain a media plan.
- Collecting and analyzing information on different media channels, such as newspapers, radio, magazines, television, films, Internet, outdoor posters and digital billboards.
- Creating or recommending specific media strategies to attract and retain customers, increase the client's brand recognition, maintain, and increase customer satisfaction and loyalty.
Qualifications
- Bachelor’s Degree in: Marketing, Advertising, Communication, Business, or any relevant field.
- English Level C1.
- Minimum 3 years of experience in planning campaigns, working with traditional and digital marketing campaigns.
- Strong communication skills.
- Result oriented skills.
- Attention to details skills.
- Analytical skills.
- Strong teamwork and client orientation skills to help the team grow.
- Advance Excel knowledge.
- Intermediate project management skills.
Tools:
• Google Campaign Manager
• Data Studio
• Media Tools
• PowerPoint
• Tardiis
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