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Automotive Digital Marketing Specialist

hace 1 mes

Bogotá, Bogotá D.E., Colombia Bruntwork A tiempo completo

Job Overview

We are seeking an experienced Social Media Manager to join our team at Bruntwork. As a key member of our digital marketing team, you will be responsible for developing and executing campaigns that drive business growth and engagement across social media platforms.

Salary

The estimated salary for this position is $55,000 - $65,000 per year, depending on experience and qualifications.

Job Description

As a Social Media Manager at Bruntwork, your primary responsibilities will include:

  • Researching advertising trends across social media sites and digital ad platforms
  • Researching competitors' pricing and products and marketing campaigns
  • Determining the appropriate placement of ads
  • Developing projects to create content
  • Publishing digital marketing content online across social media platforms and ad platforms
  • Implementing email marketing campaigns in coordination with the CEO
  • Measuring, analyzing, and extracting business insights from digital traffic
  • Monitoring social media and Google Analytics and Meta Ads Manager
  • Optimizing paid advertising campaigns using SEO and other tools
  • Reporting on the growth and analytics of campaigns to stakeholders
  • Scaling campaigns to maximize ROI
  • Monitoring project status and budget
  • Conducting market research to inform campaigns
  • Brainstorming and implementing experiments and conversion tests

Required Skills and Qualifications

To be successful as a Social Media Manager at Bruntwork, you will need:

  • A proven track record in social media management, preferably in the service or automotive industry
  • A strong understanding of major social media platforms and their best practices
  • Excellent content creation skills, including graphics design and compelling copywriting
  • An analytical mindset with the ability to interpret social media metrics and adjust strategies accordingly
  • Proficiency in social media scheduling and analytics tools