Business Development Representative

hace 3 semanas


Cali, Valle del Cauca, Colombia Southern California Broadcasters Association A tiempo completo

Job Title: Account Growth Specialist

Job Summary: We are seeking a highly motivated and results-driven Account Growth Specialist to join our team at Southern California Broadcasters Association. As an Account Growth Specialist, you will be responsible for developing and maintaining new advertisers through solution-based programs at the client level.

Key Responsibilities:

  • Expand local sales by developing and maintaining new advertisers through solution-based programs at the client level (direct seller)
  • High degree of developmental business at the Marketing Director/Brand Manager/Regional Sales Manager level
  • Ongoing high level of prospecting for ideal customers, creating valid business reasons to get appointments and conducting effective customer needs analysis
  • Creation, presentation, execution and recap of comprehensive marketing campaigns
  • Solid prospecting systems for short and long-range plans for revenue growth
  • Various internal reporting
  • Attend all sales and full staff meetings
  • Attend all sales staff training seminars

Requirements:

  • Must have a minimum of at least three to five (3-5) years media sales experience (radio/television/digital/print) and a proven track record of success with direct clients
  • Must have evidence of success with business development at the client level (non-transactional)
  • Proficient in Facebook Advertising/Marketing
  • Proficient in Google Analytics
  • Ability to develop trusted relationships with agencies and direct clients
  • Proven track record of strong prospecting, qualifying, phone and closing skills
  • Strong problem-solving skills, high courage, business acumen, highly motivated to win and tireless work intensity
  • Demonstrated success with creating custom, integrated campaigns that include digital, event, and community outreach components
  • Evidence of success in station targeted categories (i.e. Automotive, Movies, Entertainment, Beverages, Telecom, Shoes, Apparel and any other relevant emerging categories)
  • An understanding of consumer behavior and a desire to help advertisers with their marketing challenges
  • Must be motivated by financial success and have the skill set to be in the top 1% of the sales organization
  • Strong oral and written communication skills required
  • High school diploma or equivalent required
  • College degree preferred
  • Valid driver's license and state-mandated automobile insurance required
  • Ability to travel and work long hours
  • Proficient in MS Word, Excel and PowerPoint
  • Maintain effective interdepartmental relationships


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