Digital Media Strategist

hace 4 semanas

Cúcuta, Norte de Santander, Colombia Anthology A tiempo completo
Media Services Manager

At Anthology, we're committed to empowering educators and institutions with innovative solutions that drive student success and institutional growth. We're seeking a skilled Media Services Manager to join our Marketing and Media delivery team and work closely with our Higher Education partners.

This role will focus on executing and managing paid media campaigns on behalf of our university clients, leveraging data and analytics to optimize strategic marketing approaches. You'll report to the Director, Marketing and Media Strategy, supporting the implementation, management, analysis, and optimization of multiple client media campaigns related to lead generation and down-funnel enrollment performance.

Key responsibilities will include:

  • Supporting the execution of lead generation solutions across various media channels, including digital channels (Paid Search, Paid Social, Display, etc.)
  • Managing day-to-day media buying processes, optimizations, and vendor relationships for multiple select customers
  • Assisting the Director in managing customer budgets and media billing, tracking spending and any changes in budget
  • Monitoring ad campaigns for performance, ensuring campaigns are pacing accordingly, managing spend, optimizing, and troubleshooting campaigns across media channels
  • Tracking reporting metrics and KPIs to ensure effectiveness of media services, and bringing forward insights, results, and suggestions for optimizations

Requirements:

  • Bachelor's degree in marketing, business, or related field or equivalent experience
  • 5-8 years of media buying/planning experience in an agency or in-house marketing department with a focus on digital media
  • Strong working knowledge of media self-serve ad platforms and performance tools, including Google Ads, Facebook Ads Manager, LinkedIn Ads, Google Analytics, and other media management tools
  • Experience with B2C marketing campaigns with varying objectives, including awareness, lead generation, demand generation, and remarketing
  • Fluent understanding of all aspects of paid media advertising, media strategy, and standard KPI measurements
  • Strong analytical skills, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations

Preferred qualifications include experience in higher education, basic understanding of CRM, Marketing Automation, and Data Analysis tools, and current certifications in Google Search Ads and Facebook Ads Media Buying.

Anthology is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.

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