Strategic Media Professional
hace 2 semanas
DiDi Global Inc. is a leading mobility technology company with a wide range of services across various markets, including Asia-Pacific, Latin America, and Africa. The company offers ride-hailing, taxi hailing, chauffeur, hitch, auto solutions, food delivery, intra-city freight, and financial services through its app-based platform.
The DiDi team provides flexible work and income opportunities for car owners, drivers, and delivery partners. The company aims to collaborate with policymakers, the taxi industry, the automobile industry, and communities to address transportation, environmental, and employment challenges using AI technology and localized smart transportation innovations.
About the RoleWe are seeking an Integrated Media Manager who will plan, execute, and measure effective cross-channel media strategies focused on building Rides, Food, and Fintech top-of-mind in Latam. This role requires a self-motivated, smart, and agile individual who can work closely with our marketing team at an exciting and challenging time for the company.
Main Responsibilities:- Create, execute, and measure innovative and effective multi-channel media strategies that exceed target goals.
- Analyze multimedia strategy, digital + offline campaigns, media, and lifestyle trends and their impact on the business to input media effectiveness.
- Lead media agencies and digital in-house teams, managing stakeholder relationships and collaborating with other functional areas to achieve results.
- Work closely with large-scale media partners and procurement teams to create negotiation strategies and deliver media rates efficiencies short and medium-term for Spanish-speaking markets in Latam.
- +6 years of experience in media strategy, planning, buying, and measuring effectiveness, working in partnership with large agency teams.
- Media planning experience: mainly digital + offline.
- Leading direct offline and digital media buying and optimization.
- Media agency experience: 5 years minimum.
- Client | In-house experience: 1-2 years experience.
- Spanish and English proficiency or fluency.
- Bachelor degree or equivalent (Marketing, Communication, Business administration, Advertising).
- Ability to work 6-8 hours at least 5 days per week.
$80,000 - $120,000 per year, depending on experience.
About Working at DidiWe believe in creating user value and are committed to promoting equal opportunities for all candidates and employees as an Equal Opportunity Employer. We strive to build inclusive and diverse teams and provide a workplace free from discrimination and harassment.
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