Technical Marketing Campaign Manager

hace 4 días


Bogotá, Bogotá D.E., Colombia Mastercard A tiempo completo
About the Role

We are looking for a talented Technical Marketing Campaign Manager to join our Global B2B Marketing Operations team at Mastercard. As a Technical Marketing Campaign Manager, you will be responsible for designing and developing lead generation campaigns that drive results.

Key Responsibilities:
  • Design and develop email campaigns, HTML email templates, lead capture forms, and landing pages in Salesforce Marketing Cloud (SFMC) and Adobe Experience Manager (AEM).
  • Develop target audience segmentation in SFMC to execute email campaigns.
  • Conduct A/B testing of emails to optimize performance.
  • Create automated journeys for lead generation campaigns and manage lead routing.
  • Measure and analyze campaign performance, effectively communicate outcomes to stakeholders, and assist in the development of performance dashboards.
Requirements:
  • Bachelor's or master's degree in marketing, communication, or a related field.
  • Over 4 years of experience in marketing technology and automation.
  • Hands-on experience with SFMC and Salesforce Sales Cloud.
  • Certification in SFMC and experience in AEM and Cvent is a plus.
  • Proficiency in HTML and CSS for building email templates.
  • Knowledge of data privacy standards/guidelines (e.g., GDPR, CAN-SPAM, CPPA).
  • Strong analytical and problem-solving abilities.
  • Excellent communication and interpersonal skills.


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