Business Development Insights Analyst

hace 5 días

Bogotá, Bogotá D.E., Colombia AspenView Technology Partners A tiempo completo

About Us

At AspenView Technology Partners, we are passionate about transforming the way organizations approach technology. We specialize in creating high-performing, nearshore IT teams to help clients innovate faster and more efficiently.

We empower teams with advanced technology solutions across software development, data engineering, AI, and more. Our mission is to foster a culture of innovation, diversity, and collaboration, where talented people can do their best work and grow in their careers.

The Lead Generation Analyst plays a critical role in identifying, researching, and qualifying potential clients to support the company's revenue growth.

Key Responsibilities
  • Research target markets, industries, and competitors to identify high-value prospects aligned with the company's services.
  • Stay informed on industry trends, customer pain points, and emerging technologies to refine lead targeting strategies.
  • Utilize LinkedIn Sales Navigator, Apollo.io, ZoomInfo, and other data enrichment tools to identify potential leads.
  • Build and maintain an accurate and up-to-date database of qualified leads using CRM systems (HubSpot, Salesforce, or equivalent).
  • Ensure compliance with data protection regulations (e.g., GDPR, CAN-SPAM) when handling prospect data.
  • Utilize email marketing, LinkedIn outreach, content marketing, and cold prospecting techniques to generate engagement.
  • Work closely with the marketing team to execute targeted campaigns, leveraging industry insights.
  • Monitor conversion rates and optimize outreach strategies based on data-driven insights.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field.
  • 2+ years of experience in lead generation, market research, or data analysis.
  • Fluent in English, strong verbal & written proficiency required.
  • Strong research and analytical skills: Ability to synthesize market data and identify high-potential prospects.
  • Understanding of the IT consulting industry and services: Familiarity with B2B technology solutions is a plus.
  • Knowledge of lead generation best practices and strategies: Expertise in multi-channel prospecting and engagement strategies.
  • Proficiency in marketing automation tools.
  • Excellent communication skills.
  • Data-driven mindset: Strong ability to interpret lead generation metrics and optimize outreach efforts.
  • Attention to detail & time management: Ability to handle multiple priorities in a fast-paced environment.

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