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Digital Marketing Specialist

hace 2 meses

Bogotá, Bogotá D.E., Colombia Publicis Groupe A tiempo completo
Job Title: Paid Search Analyst

Publicis Global Delivery is a leading talent powerhouse of Publicis Groupe, the largest global communications group. We strive to hire, boost, and develop the best people worldwide to deliver outstanding work for prominent clients within the Groupe.

In LATAM, we have over 1,700 passionate employees who love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us

Job Description

Publicis Global Delivery is seeking a skilled Search Analyst who will lead digital campaigns for assigned advertisers, managing billing support, setup, keywords management, monitoring, optimization, and reporting for multiple Search platforms such as Google ads, Bing ads, SA360, Apple, and Amazon search, among others.

The ideal candidate has independence, focus on quality, and is eager to grow together with more than 5,000 employees of Publicis Global Delivery worldwide. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, this role may be a great fit.

Key Responsibilities:
  • Set up search campaigns within each required platform, following established guidelines.
  • Run status calls with internal stakeholders, providing performance and pacing strategies.
  • Monitor the health of your campaigns and ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, website conversions, bid management, and ad creative based on performance history and client objectives.
  • Ensure the quality of deliverables and campaign setup within the search media platforms.
  • Proactively make suggestions and troubleshoot issues.
  • Report any issues that may arise within the operation promptly.
  • Deliver recommendations, execution, and analysis of beta tests, new platforms, optimization strategies, and vendors.
  • Proactively identify growth opportunities and regularly communicate them to clients, formulating campaign strategy, researching keywords, creating structures, and potential marketing channels, and testing.
  • Generate powerful insights that add value to campaign performance and focus on better results.
Requirements:
  • Result-oriented.
  • Bachelor's degree in marketing, advertising, communication, business, or any relevant field.
  • Ideally at least 1-3 years of experience in search media campaign management/optimization knowledge.
  • English Level B2+ or Higher (is a must).
  • Strong knowledge of at least one search media platform while showing a good understanding of the overall media landscape (Google ads, Bing ads, SA360, and other Paid Search Platforms such as Apple and Amazon) (is a must).
  • MS Excel functions (Intermediate).
  • Strong knowledge in one of the following fields: Media planning, Media Buying, Creative strategy, and/or Ads.
  • Paid Search tools: Google/Bing Editor (Desired).
  • Bidding Management Tools.
Additional Information:
  • Employee engagement activities and events.
  • Technical training, soft skills development, technical certifications, access to online libraries, and e-learning platforms.
  • Prepaid medicine or 5 paid vacation days (in addition to those legally established).
  • Find your path Program.
  • You will have a coach that will support and help you grow.