Strategic Marketing Professional

hace 1 mes


Bogotá, Bogotá D.E., Colombia Boston Scientific A tiempo completo

At Boston Scientific, we're committed to advancing science for life by developing innovative medical solutions that improve patient lives and create value for our customers. As a leader in the medical industry for over 40 years, we're dedicated to solving the challenges that matter most.

Role Overview

This internship provides an opportunity for undergraduate students to develop strategic marketing skills while working in a professional setting. The role involves supporting product managers to plan, develop, and execute marketing initiatives according to Boston Scientific's expectations and policies.

Key Responsibilities
  • Logistics:
    • Seminars module administration using salesForce
    • Create educational activities
    • Follow-up information uploaded by FCS: candidates and final attendees
    • Responsible of data base and reports
    • Demos, models and POP material request and shipment
    • Logistic follow-up and attendance when required
  • ROI:
    • Digitalization and consolidation of attendees' data bases, including executed investment
    • KPIs Monthly follow-up: Collect performance metrics and measure progress
    • Monthly Summary of activities executed and impact
    • Creation of Data bases of HCPs trained by therapies
  • Marketing expenditure Control:
    • Monthly marketing expenditure follow-up (cost allocation)
  • Proctorship:
    • Responsible of Confirmation of Services and consolidate proctorship services
    • Follow-up on Proctorship services (done / cancelled) and invoices received
    • Keep Updated Proctor data bases & IRF post approval documentation
  • Demos and Models:
    • Responsible of demos and model's process
    • Ship demos and models requested by FCS and Marketing
    • Update demos, models and POP material inventory, and establish a follow-up and control process
    • Load Purchase Orders for POP material
  • E-marketing campaigns:
    • Follow-up on external agencies when required
    • Support digital marketing campaigns related to branding, content creation, and social media marketing aligned with legal and compliance:
    • Special Health Dates & celebrations
    • Clinical studies awareness


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