Lead Data Strategist

hace 5 días


Bogotá, Bogotá D.E., Colombia Publicis Groupe A tiempo completo

We are Publicis Groupe, a global leader in media and marketing solutions. Our company has a strong commitment to innovation and creativity, and we're seeking a highly skilled professional to join our team as a Data & Advanced Analytics Lead.

About the Role

This is a unique opportunity to work with a talented team of analysts, marketers, and creatives to deliver cutting-edge data-driven solutions for our clients. As a Data & Advanced Analytics Lead, you will be responsible for developing and executing comprehensive data strategies to drive business growth and improve client outcomes.

Main Responsibilities
  • Develop and execute data-driven strategies to drive business growth and improve client outcomes.
  • Collaborate with cross-functional teams to identify opportunities and develop actionable insights.
  • Leverage advanced analytics tools and techniques to inform decision-making and optimize business performance.
  • Provide thought leadership and subject matter expertise to internal stakeholders and clients.
Requirements
  • 5+ years of experience in a data strategy capacity or similar field where data-driven decision-making is core to the role.
  • Demonstrated thought leadership within their organization by becoming a subject matter expert within an analytics environment.
  • Experience in planning and delivering data-driven strategies and understanding how they will affect the client's business.
  • Awareness and knowledge of the evolving martech landscape for analytics, CRM, personalization, and media, including understanding of the relative pros & cons of solutions from different providers.
  • Fluent in English and Spanish (written and spoken) and able to collaborate remotely using tools like Microsoft Teams.

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