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Senior Marketing Professional

hace 2 semanas

Medellín, Antioquia, Colombia ADDISON HOUSE A tiempo completo

Addison House seeks a skilled Senior Marketing Professional to drive business growth through effective marketing strategies.

About the Role:

The ideal candidate will have a deep understanding of the B2B sales landscape and the ability to develop targeted marketing campaigns that drive results.

Responsibilities:

  • Marketing Strategy: Develop and execute comprehensive marketing plans to generate leads and drive sales.
  • Market Research: Conduct research to analyze target markets, customer preferences, and competitors.
  • Brand Management: Develop and maintain a strong brand identity that reflects Addison House's values and unique qualities.
  • Social Media Management: Oversee daily social media posting on platforms like Instagram, LinkedIn, and Facebook to boost engagement.
  • Promotional Tactics: Implement discounts, loyalty programs, partnerships, and other tactics to attract and retain customers.
  • Website Optimization: Ensure the company website effectively attracts and engages B2B customers.
  • Performance Tracking: Set up metrics to measure marketing effectiveness and track progress toward goals.

Requirements:

  • Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Experience: Mid-level experience in marketing, advertising, public relations, or a related field.
  • Skills:
    • Excellent written and verbal communication skills.
    • Creative thinking and ability to develop innovative marketing ideas.
    • Proficiency in digital marketing tools (social media management, email marketing, SEO, SEM, analytics).
    • Knowledge of branding, market segmentation, and audience targeting.
    • Graphic design skills and familiarity with design software (e.g., Adobe Creative Suite).
    • Strong presentation skills for delivering strategies and reports.

Industry Knowledge:

  • Understanding of Addison House's industry, market trends, and competitor landscape.

Languages:

  • Spanish

Certifications (Preferred):

  • Google Ads, HubSpot, Hootsuite, or Content Marketing certifications are a plus.
  • A portfolio showcasing previous marketing work is highly beneficial.