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Digital Campaign Manager

hace 3 semanas

Bogotá, Bogotá D.E., Colombia beBee Careers A tiempo completo

We are looking for an experienced Digital Campaign Manager to lead the development and execution of email and SMS marketing campaigns. The successful candidate will have a proven track record in creating, optimizing, and analyzing high-performing campaigns.

The manager will be responsible for managing list segmentation, personalization, and automation to improve audience engagement and retention, tracking, analyzing, and reporting on key campaign metrics, and implementing A/B testing to optimize subject lines, content, send times, and CTAs.

Key Responsibilities:
  • Develop and execute email and SMS marketing campaigns using Twilio and SendGrid platforms.
  • Manage list segmentation, personalization, and automation to improve audience engagement and retention.