Senior Email Campaign Specialist

hace 4 días


Medellín, Antioquia, Colombia Snappr Inc. A tiempo completo

We are seeking an experienced Email Marketing Specialist to join our fast-growing marketing team at Snappr Inc. As an analytical creative, you'll thrive in our dynamic environment where technology meets creativity.

About the Role

Email marketing is an integral part of our marketing strategy, and you will have the opportunity to further develop our existing email marketing strategies by optimizing existing email campaigns and implementing new strategies that ultimately make an impact on our growth.

Key Responsibilities
  • Manage end-to-end email marketing for our self-service product.
  • Design, manage, and optimize automatic email marketing campaigns which include: welcome series, abandon cart, and nurture campaigns.
  • Manage seasonal promotional email campaigns.
  • Optimize email performance with A/B testing for deliverability and conversion rate.
  • Create and maintain weekly reporting on email performance.
  • Maintain our subscription list including identifying potential buyers and which subscribers to sunset.
Requirements
  • At least 2 years of experience working with email marketing systems such as Vero, SendGrid, and similar software, to create, manage, and optimize email marketing campaigns.
  • Proficiency using drag-and-drop and HTML email builders, and design software such as Canva, Figma, and Adobe Photoshop.
  • Strong copywriting skills to create compelling email content and strong calls to action.
  • Proficiency in data analysis tools such as Google Analytics and ability to analyze performance data to guide strategy and make data-driven decisions.
  • Understanding of how email marketing integrates with broader digital marketing strategies.
  • Excellent organizational and project management skills to handle multiple campaigns simultaneously.


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