Senior Ecommerce Strategy Manager

We are seeking a highly experienced Senior Ecommerce Strategy Manager to lead and manage our e-commerce sales and profitability for our brands.

• Strategic Leadership:
  • Develop and implement comprehensive strategies to maximize online sales and profitability for our brands.
  • Lead the overall e-commerce strategy, ensuring alignment with broader business goals and market trends.
• P&L and Budget Management:
  • Oversee P&L and budgeting processes, ensuring efficient allocation of resources and meeting financial targets.
  • Implement financial strategies that support sustainable growth and profitability.
• Subscription Management:
  • Oversee subscription models, focusing on increasing customer retention and reducing churn.
  • Create and execute plans to retain and engage subscribers, enhancing their lifetime value.
• Digital Marketing Strategy and Execution:
  • Lead Generation and Cost Per Acquisition: Implement strategies to generate leads and optimize cost per acquisition.
  • Strategize and execute digital marketing campaigns across key platforms, including TikTok, Meta, Instagram, and YouTube.
  • Oversee the strategy and execution of email and SMS marketing campaigns, focusing on customer engagement and conversion.
  • Brand Awareness and Funnels: Explore and implement innovative ways to create brand awareness and develop funnels that focus on conversion and brand growth.
• CRM Management:
  • Lead the management and optimization of e-commerce CRM systems, enhancing customer retention, engagement, and loyalty.
  • Develop and implement strategies for segmenting and growing the CRM database.
• Website Optimization and Platform Management:
  • Ensure optimal website performance and user experience through continuous SEO and CRO efforts.
  • Manage and optimize Shopify and HubSpot platforms to streamline operations and enhance customer interactions.
• Team Collaboration and Management:
  • Utilize both internal and external teams to execute e-commerce strategies effectively.
  • Foster collaboration across departments, including marketing, product development, and customer service, to support business goals.
• Data Analysis and Reporting:
  • Analyze data and metrics to evaluate the effectiveness of e-commerce initiatives and inform strategic decisions.
  • Prepare reports and presentations for senior management to showcase performance and opportunities.
• Manage TikTok Shop:
  • Oversee the management and growth of the TikTok shop, enhancing brand visibility and driving sales.
• Industry Trend Monitoring:
  • Stay updated on industry trends, innovations, and regulatory changes, integrating best practices into e-commerce strategies.