Full Stack Product Marketing Manager

hace 4 semanas

Medellín, Antioquia, Colombia Tbwa ChiatDay Inc A tiempo completo

We are seeking a highly skilled Full Stack Product Marketing Manager to lead our go-to-market strategies and bring new product features to life. This role requires a deep understanding of the product and its impact on nonprofit organizations.

Key Responsibilities
  • Develop comprehensive enablement content to equip internal teams and nonprofit customers with the knowledge and tools needed to maximize the impact of our solutions.
  • Create educational materials, including sales overview decks, customer success and onboarding training decks and videos, FAQ topics, and internal release notes.
  • Provide nonprofit customers with the resources needed to understand and adopt new features, including in-product tutorials and tool-tips, announcement emails, blogs, webinars, and training videos.
  • Develop engaging marketing materials to build excitement around new features and increase product awareness among customers and prospects.
Requirements
  • Minimum 3-5 years of experience in product marketing or a similar role, with experience in developing go-to-market strategies, creating training materials, and managing product launches.
  • Strategic thinking and ability to drive comprehensive go-to-market plans that align with broader company objectives and drive measurable results.
  • Familiarity with UserFlow (or similar in-product tutorial tools) and CRM tools, with a focus on customer engagement and education.
  • Experience working cross-functionally with Sales, Customer Success, and Product teams to align on product releases and strategy.
  • A strong understanding of how to communicate the impact and benefits of product features to nonprofit organizations, emphasizing usability and practical application.
What We Offer
  • A challenging and rewarding role in a dynamic international environment.
  • A competitive salary: $80,000 - $100,000 per year, depending on experience.
  • A supportive and collaborative team culture.
  • Opportunities for professional growth and development.

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