Digital Campaign Manager

hace 3 semanas


Bogotá, Bogotá D.E., Colombia Publicis Global Delivery A tiempo completo

Job Title: Search Analyst

About the Role

We are seeking a highly skilled Search Analyst to join our team at Publicis Global Delivery. As a Search Analyst, you will be responsible for leading digital campaigns for assigned advertisers, managing search platforms such as Google Ads, Bing Ads, SA360, Apple, and Amazon Search, among others.

Key Responsibilities

  • Set up and manage search campaigns across multiple platforms, ensuring adherence to guidelines and best practices.
  • Monitor campaign performance, identify areas for improvement, and implement optimization strategies to meet campaign objectives.
  • Collaborate with internal stakeholders to provide regular performance updates and pacing strategies.
  • Ensure the quality of deliverables and campaign setup within search media platforms.
  • Proactively identify growth opportunities and communicate them to clients, formulating campaign strategies and researching keywords.
  • Generate powerful insights that add value to campaign performance and focus on better results.

Requirements

  • Strong communication skills and attention to detail.
  • Result-oriented with a Bachelor's degree in marketing, advertising, communication, business, or a relevant field.
  • At least 1-3 years of experience in search media campaign management/optimization knowledge.
  • English language proficiency (B2+ or higher).
  • Strong knowledge of at least one search media platform and a good understanding of the overall media landscape.
  • Intermediate MS Excel functions and knowledge of paid search tools, bidding management tools, and media planning.

What We Offer

As a Search Analyst at Publicis Global Delivery, you will have the opportunity to work with a global team of over 5,000 employees, grow your skills, and contribute to the success of our clients.



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