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Marketing and Communications Specialist
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The Role
This position supports Fundación Victoria Elena, our partner organization. If you are interested in working as a volunteer in Colombia and you love Marketing and Communications, this position is for you.
In this position, you will oversee promotional and advertising initiatives to promote our Foundation's work using digital channels and tools, providing value and strengthening our image. From planning to implementation, you must be involved in all aspects of communication strategy creation and execution, including monitoring, optimization, and analysis.
You will excel in this position if you are knowledgeable in all digital marketing and communication strategies, from innovative to effective, to apply them to the strategy and meet goals.
Key Responsibilities
- Conduct an analysis of the marketing and communications process internally and externally (market), understanding the organization's online presence, the visibility strategy it has followed to see what can be improved, eliminated or enhanced, and the number of consumers it has.
- Periodically analyze the Foundation's positioning in the market.
- Clearly define the cause pursued in each project and establish the objectives around it.
- Identify donors and volunteers to be recruited through different strategies.
- Design marketing and communications strategies that allow us to work and transmit the values of the FVE, creating and disseminating images, messages and ideas that best communicate our work, taking into account the segment to be reached (donors, volunteers, partners, beneficiaries, etc.).
- Measure results to clearly define how the actions have contributed to the achievement of objectives, and use the appropriate tools to do so.
Requirements
- Degree in social communication, marketing and advertising, business administration or related careers.
- Digital donor acquisition through lead campaign strategies or direct donation.
- Web programming and design.
- Professional experience in formulation, design, implementation and measurement of projects and integrated communication strategies.
- Knowledge in internet marketing, websites, SEO and SEM positioning, social networks, analytics, and crisis management, among others.
About Us
Cuso International is an international cooperation and development organization that works to create economic and social opportunities for marginalized groups. Together with our partners, we are focused on efforts to advance gender equality and social inclusion, improve economic resilience, and deliver progress on climate action. We believe that by sharing skills, we can build better futures.
Project – Sharing Canadian Expertise for Inclusive Development and Gender Equality (SHARE)
Cuso International will deliver the Sharing Canadian Expertise for Inclusive Development and Gender Equality (SHARE) project, with a contribution from Global Affairs Canada (GAC) over seven years SHARE aims to improve the economic and/or social well-being of the poorest, most marginalized and vulnerable people, particularly women and girls, in developing countries, with a view to contribute to the Sustainable Development Goals.
Support Package
- Modest monthly living allowance (varies depending on country)
- Accommodation while in placement
- Return airfare and visa/work permit costs
- Cost of required vaccinations, antimalarial medication, and health insurance
- Pre-departure training, in-country orientation, and reintegration debriefing, including travel and accommodation (more details below)
- On the ground support through our Cuso International country program office
- Access to Employee Assistance Program while in placement and upon return
- Bonus: Additional return flight home or cash in lieu after 12 months of service for volunteers who extend for another 6 months
Other Requirements
- Provide two Professional References and one Personal Reference
- Complete an oral assessment during your preliminary telephone interview in the language required for your placement
- Obtain a Police Check at our request
- Complete a full medical exam and be medically cleared by the Cuso International Medical Advisor prior to your departure
- Due to the COVID-19 situation, be double vaccinated in accordance with the guidelines.
- We seek individuals who share our values and are dedicated to supporting marginalized groups, including those from the LGBTQIA+ communities.
We ask each volunteer, regardless of placement length, to raise $2,000. All volunteers receive support from Cuso International to help achieve the goal through fundraising. If the volunteer chooses not to fundraise or is unable to achieve the fundraising goal, he/she can make a one-time donation or become a monthly donor to support our work.
Please submit a Spanish Resume and Statement of Interest.
Open to Canadian Citizens and Permanent Residents of Canada Only.
