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Digital Media Marketing Strategist

hace 2 semanas

Medellín, Antioquia, Colombia Bluelight Consulting A tiempo completo

Company Overview

Bluelight Consulting is a software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is not only to create cutting-edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive.

Salary and Benefits

We offer competitive salary and bonuses, including performance-based salary increases. Our generous paid-time-off policy and flexible working hours make us an attractive choice for professionals seeking work-life balance.

Job Description

As a Digital Media Marketing Strategist, you will be responsible for developing comprehensive media plans aligned with client goals and target audiences. You will conduct in-depth research and analysis to identify optimal media channels and strategies, determine budget allocation across channels based on performance and objectives, and stay abreast of emerging digital media trends, technologies, and AI integrations.

Required Skills and Qualifications

  • 3+ years of experience in the advertising agency environment
  • Strong project management skills
  • Proven experience in digital media planning and buying, with a strong focus on performance marketing
  • In-depth knowledge of various digital media channels and platforms
  • Expertise in tracking and analyzing campaign performance data
  • Strong analytical and problem-solving skills
  • Excellent communication and interpersonal skills
  • Ability to work independently and as part of a team
  • Proficiency in media planning and buying tools

Benefits

  • Competitive salary and bonuses
  • Generous paid-time-off policy
  • Flexible working hours
  • Work remotely
  • Continuing education, training, conferences
  • Company-sponsored coursework, exams, and certifications