Data-Driven Insights Strategist
hace 6 días
We partner with the world's most valuable brands to build digital solutions that drive business growth.
As a global company with 6,000+ professionals in strategy, research, data science, design and engineering, we unlock top-line growth, improve customer experience, and drive operational efficiency.
Job DescriptionWe are seeking a Data-Driven Insights Strategist who will be responsible for analyzing data related to our digital product efforts to drive informed decisions and actionable insights.
This individual will be an expert in digital analytics and work closely with cross-functional teams to provide valuable insights that lead to improved performance of marketing efforts, user-behavior analysis, and better decision-making.
Key Responsibilities:
- Develop and maintain dashboards, reports, and analyses that provide actionable insights into customer behavior, marketing campaign performance, and digital product usage.
- Manage and optimize the implementation of tracking and analytics tools such as Google Analytics, Adobe Analytics, and other industry-standard platforms.
- Work closely with marketing teams to analyze campaign performance and provide recommendations for continuous improvement.
- Define and conduct A/B and multivariate testing to optimize user experience and conversion rates.
- Collaborate with product teams to analyze user behavior and identify opportunities for product improvements.
- Develop and implement user-behavior analytics standards and quality assurance best practices to ensure data integrity.
- Stay up-to-date on the latest digital analytics trends and tools, and continuously seek opportunities to improve our analytics capabilities.
To be successful in this role, you should have:
- Fluent English skills
- At least five years of experience in digital analytics or a related field
- Experience with Adobe Marketing tools such as AEP and AJO
- Strong analytical skills with the ability to interpret data and translate it into actionable insights
- Proficiency in digital analytics tools such as Google Analytics and/or Adobe Analytics
- Experience with RT-CDP Execution from data gathering to activation
- Experience with A/B and multivariate testing tools and methodologies
- Excellent communication and collaboration skills with the ability to work effectively in a team environment
You will stand out if you have:
- Spanish skills
- Experience in data visualization and reporting tools such as Tableau or Power BI is a plus
CI&T offers a competitive salary range of $80,000 - $120,000 per year, depending on experience, as well as benefits including health insurance, retirement plan, and paid time off.
We celebrate and appreciate the diversity of our CI&Ter's identities and lived experiences. We are committed to building, promoting, and retaining a diverse, inclusive, and equitable company and culture focused on creating a better tomorrow.
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