Global Employer Brand Marketing Expert

hace 1 semana


Medellín, Antioquia, Colombia WTW A tiempo completo
About WTW

WTW is a dynamic organization that fosters a culture of innovation, curiosity, and boldness. As our Employer Branding Specialist, you'll have the opportunity to shape our online presence and drive engagement across global markets.

The Role

We're seeking a skilled professional to lead our employer branding efforts, developing and implementing strategic campaigns to attract top talent.

  • Social Media Campaigns: Design and execute paid social media campaigns on platforms like LinkedIn, Facebook, Instagram, and YouTube, creating engaging content tailored to each channel.
  • Google Ads Campaigns: Plan and execute Google Ads campaigns (Search and Display) to increase brand visibility and attract potential candidates, conducting keyword research and optimizing ad copy for maximum impact.
  • Job Board Campaigns: Oversee and optimize job board postings and sponsored ads on platforms like Indeed, Glassdoor, and other relevant job boards, ensuring listings are attractive, accurate, and reflect WTW's employer brand.
  • Content Creation: Produce high-quality content, including social media posts, videos, and infographics, highlighting WTW's culture, values, and employee experiences.
  • Campaign Monitoring and Optimization: Track and analyze campaign performance, using data-driven insights to optimize ongoing and future campaigns, and prepare regular reports on ROI.
Requirements

To succeed in this role, you'll need:

  • Experience with employer branding, social media marketing, and Google Ads
  • Strong content creation and campaign management skills
  • Able to work independently and collaboratively as part of a global team
What We Offer

At WTW, we offer a competitive salary range of $80,000 - $110,000 per annum, depending on experience, plus benefits and opportunities for growth and development.



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