Marketing Specialist

Key Responsibilities:

• Develop and implement effective digital marketing strategies to increase brand awareness and reach our target audience.

• Collaborate with the creative team to design and produce engaging marketing materials, including social media campaigns, email newsletters, and website content.

• Analyze market trends and customer feedback to inform marketing decisions and drive business growth.

• Work closely with the sales team to ensure alignment between marketing efforts and sales objectives.

• Stay up-to-date with the latest marketing technologies and tools to optimize marketing performance.

• Develop and manage the company's social media presence, including creating and scheduling posts, responding to comments and messages, and tracking engagement metrics.

• Collaborate with the customer success team to develop and execute customer retention strategies.

• Conduct market research to identify new business opportunities and develop targeted marketing campaigns.

• Develop and maintain relationships with key partners and vendors to ensure seamless delivery of marketing services.

• Collaborate with the product team to develop and launch new products and services.

• Stay within budget and ensure accurate forecasting and reporting of marketing expenses and results.

• Develop and implement procedures to ensure data quality, integrity, and compliance with regulations.

Requirements:

• Bachelor's degree in Marketing, Communications, or related field.

• 3+ years of experience in digital marketing, preferably in the technology industry.

• Proven track record of developing and implementing successful digital marketing strategies.

• Strong understanding of marketing principles, including segmentation, targeting, and positioning.

• Excellent written and verbal communication skills.

• Strong analytical and problem-solving skills.

• Ability to work in a fast-paced environment and meet deadlines.

• Strong collaboration and teamwork skills.

• Familiarity with marketing automation tools and software, such as Marketo or Pardot.

• Experience with data analysis and reporting, preferably using tools like Google Analytics or Excel.

• Familiarity with social media platforms and advertising tools, such as Facebook Ads or LinkedIn Ads.

What We Offer:

• Competitive salary and benefits package.

• Opportunity to work with a dynamic and growing company.

• Collaborative and supportive team environment.

• Professional development opportunities, including training and mentorship.

• Flexible work arrangements, including remote work options.

• Access to the latest marketing technologies and tools.

• Recognition and rewards for outstanding performance.

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