Marketing Operations Specialist
hace 3 semanas
This is a remote part-time position with the potential to become full-time.
About UsWe are seeking a dynamic and experienced individual to join our team as a Marketing Operations Specialist in customer experience and social media management.
Key Responsibilities- Review Management:
- Actively monitor and manage customer reviews across multiple platforms.
- Coordinate with the Customer Experience (CX) team to respond to customer reviews in a timely and professional manner.
- Collaborate with Marketing to boost positive reviews and address challenges constructively.
- Review Curation & Publishing:
- Curate and edit standout customer reviews to publish on our website and social media.
- E nsure reviews are integrated seamlessly into our Shopify store, enhancing the customer journey.
- Social Media Engagement:
- Manage and respond to Direct Messages (DMs), Private Messages (PMs), comments, and organic interactions across social media platforms.
- Coordinate with the Marketing team to ensure responses align with the brand voice and goals.
- Monitor social sentiment and provide insights to the CX and Marketing teams to improve engagement strategies.
- Create and execute organic engagement tactics to foster a positive and active online community.
- Platform Monitoring & Analytics:
- Maintain a constant pulse on key review platforms (e.g., Trustpilot, Google Reviews, and others) and social media platforms, providing insights and analytics to the team.
- Track metrics to analyze review and social media performance, offering actionable insights for improvement.
- Cross-Team Collaboration:
- Serve as the liaison between CX and Marketing teams to ensure alignment in review management and social media strategies.
- Provide hands-on support to CX agents in crafting impactful responses to reviews and social media interactions.
- Shopify Web Skills:
- Edit and publish reviews on our Shopify site, ensuring consistency with brand tone and design.
- Troubleshoot and optimize the Shopify interface for displaying customer reviews.
- Proven experience in Marketing, Customer Experience, or a related field.
- Strong understanding of review management and online reputation strategies.
- Familiarity with social media platforms and best practices for engagement, including replying to DMs, comments, and fostering organic interactions.
- Experience with Shopify or similar e-commerce platforms (basic web editing skills required).
- Excellent communication and coordination skills to work across teams.
- Detail-oriented with a strong sense of brand voice and customer engagement.
- Self-motivated, organized, and able to manage priorities in a fast-paced environment.
$45,000 per year.
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