Digital Marketing Communications Lead

hace 4 días


Colombia EDB A tiempo completo

Job Overview

We are seeking a highly skilled Senior Marketing Communications Manager to join our team at EDB. As a key member of our communications team, you will be responsible for amplifying our story and voice across multiple channels, from traditional media to direct influencer and analyst engagements.

About the Role

You will report directly to our Vice President, Communications & Amplification, and support our external communication efforts. Your primary focus will be on driving communications efforts, supporting EDB's presence across awards, advertorials, and high-visibility platforms.

Key Responsibilities:

  1. Communications (70%): Manage advertorial cadence, ensuring EDB's messaging is aligned, on-brand, and strategically placed for maximum reach and impact.
  2. Develop and coordinate award submissions to showcase EDB's achievements, leadership, and innovations within the industry.
  3. Hunt for compelling stories and unique angles, identifying opportunities to highlight EDB's value through real SME expertise and robust industry research.
  4. Solve for creative ways to engage industry thought leaders and position them as contributors in stories that elevate EDB's brand and influence.
  5. Manage press release and editorial calendar to ensure coverage for key milestones and moments.
  6. Develop executive briefing documents to prepare SMEs for interviews, keynotes, and commentary opportunities.

Analyst Relations (30%):

  1. Help guide and manage analyst relations strategy by developing and implementing engagement plans to position EDB as a leader in relevant markets.
  2. Craft compelling storylines and supporting materials for analyst engagements, emphasizing EDB's strengths, vision, and market impact.
  3. Oversee the development and delivery of analyst briefing presentations, coordinating with internal stakeholders to present a cohesive and impactful narrative for EDB.
  4. Work cross-functionally with customer success and sales to identify customer references.

Requirements:

Bachelor's degree in Communications, Marketing, or related field.

5+ years in B2B marketing communications, public relations, or related fields, with a strong background in traditional communications, analyst relations, and influencer engagement.

What We Offer:

A dynamic work environment that fosters collaboration, creativity, and growth opportunities.

A competitive salary and comprehensive benefits package.

The chance to work with a talented team of professionals who share your passion for innovation and excellence.



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